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Right Brain Engineering

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dan king

on 10 April 2017

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Transcript of Right Brain Engineering

The Problem:
In order to retain the market leadership position that Davey currently holds, our customers have asked that we create a trim that will:
Develop an Environment that Fosters Creativity
Set a Clearly defined Goal
Why do I need to get to the other side of the river ?
I need to get to the other side of the river.
Would you help me?
"If I had an hour to Solve a Problem, and my life depended upon the solution, I would spend the first fifty-five minutes determining how to Frame the Problem. For once I know the proper question to ask I can Solve the Problem in less than 5 minutes." - Albert Einstein
Davey Goal:
Create a Fabric based "Triple Trim" that offers equivalent or better FR and Industrial Laundering Capabilities, while increasing High Visibility properties to be fully ANSI 107/ EN 20471 compliant, all while maintaining or decreasing the overall cost of the item.
(Framing the Problem)
What do we think we know?

Polyester Melts/Drips

Stain release washes out

Modacrylic shrinks with temperature

We need to think "Outside of the Box"

The Davey R&D Team
What is Right Brain Engineering?
" The great pleasure and feeling in my right brain is more than my left brain can find words to tell you"

Roger Sperry, while receiving the Nobel Prize in Medicine, 1981
Global FR Workwear:
Sales: $3B (2015) Growth: 5.4%

Global Industrial FR reflective Trim: (estimated)
Sales: $150M Growth: 5.4%

Enable the CLICK
Right Brain Engineering

High Vis FR Orange is not attainable

Balance of Trade
Thank You
Dan King, BSc
Davey Textile Solutions Inc
Phone: (780)909-4058
EMail: dking@daveytextiles.com
Full transcript