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Transcript

Intended Strategy

CAPSIM Board Presentation

C49711 Ferris

  • Cost leadership in Traditional and Low End Segments

  • Differentiate in High End Segment, this may discontinued if products no longer meet customers’ expectation

  • Weaker form of cost leadership in Size and Performance Segments

Emergent Strategy

Product lines

  • Re-specify High End product Fist to Traditional Segment
  • Re-specify Traditional product to Low End Segment
  • New High End product Fun was introduced
  • Re-emphasize on Size and Performance Segments

Labor Negotiation

  • Increase wage through Labor Negotiation

Overall Results

Critical Incidents

  • Reduced Demand due to unfavorable products
  • New High End product "Fun"
  • Early revision date compromise quality
  • Re-positioning of Traditional (Fast) and High (Fist) products
  • Re-position Traditional product > wrong pricing strategy
  • Re-position High End product to Traditional >High labor and material costs

SWOT Analysis

  • Strength

  • Weakness

SWOT Analysis

  • Opportunity

  • Threat

Blueprint

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