Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
34
SKIIP
DEVELOPMENT OF THE WEBSITE
HOW DOES IT WORK?
WHICH SERVICES DOES ETSY PROVIDE?
POTENTIAL ACTIONS (STRATEGIES)
WHERE DID IT START?
founded in 2005
"build the brand from scratch"
2.5 month to build
HOW DID IT DEVELOP?
increasing competitor for eBay
controversial views
WHERE IS IT TODAY?
over 1.7 million active sellers
over 40 million listed items
represented worldwide
SITUATION HIGHLIGHTS
started 11 years ago, 1.7 million sellers in 83 countries, 40 million items
KEY LEARNINGS
demand for handcrafted items exists worldwide (upward trend)
INSIGHTS (What promotes this interest?)
low service fees for sellers and free for buyers
trustful online payment (PayPal)
world-wide reach
website gets user deeper into site-experience
digital tutorials
IMPLICATIONS
delivery process (up to 5 days)
strong competitors of eCommerce handmade products
trust over products
seller loyalty?
POTENTIAL ACTIONS ?
SELLING
creating a shop is free
each listing is $0.20
will remain for 4 month max.
Etsy claims 3.5% of sale price
BUYING
searching is intuitive and simple
https://www.etsy.com/
decrease overall delivery timelines
(place warehouses strategically)
enhance responsiveness and engagement to lower the impact of competitors
"Guarantee Tag"
virtual try
seller and buyer loyalty program
ETSY'S RELATIONSHIP- AND MEANING-BASED ETHOS
"At the end of every transaction, you get something real from a real person. There is an existential satisfaction to that."
- Chad Dickerson, CEO