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Transcript

meme

British scientist Richard Dawkins coined the word meme in his 1976. He wanted a word like ‘gene’ that conveyed the way in which ideas and behavior spread within society.Since then, the word has been picked up to describe a piece of information spread by e-mail or via blogs and social networking sites. A meme can be almost anything—a joke, a video clip, a cartoon, a news story—and can also evolve as it spreads, with users editing the content or adding comments.

Example of meme

  • Tom and Jerry is a series of theatrical animated cartoon films created by William Hanna and Joseph Barbera for Metro-Goldwyn-Mayer, centering on a never-ending rivalry between a cat (Tom) and a mouse (Jerry) whose chases and battles often involved comic violence.

Memes can :

  • Sometimes ‘jump’ from one medium or genre to another
  • Some even jump into different dimensions!
  • Memes are born, grow/spread and sometimes die.
  • Sometimes they “go viral”.
  • It can be transmitted from one mind to another through writing, speech, gestures, rituals or the Internet.

Meme

Sheikh Zayed

Sheikh Khalifa

Of course, a meme for the next generation, the President of the UAE.

Example of meme

The late Sheikh Zayed (may he rest in peace), is a meme of central importance to the UAE. This image is so commonly seen in the UAE that students may not have considered the cultural information this image carries.

meme

  • Is an idea, behavior or style that spreads from person to person within a culture.
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