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International Marketplaces

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by

Ben Sharir

on 9 September 2014

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Transcript of International Marketplaces

International Marketplaces
@eldarsharir
Presented by: Ben Sharir
eCommerce Consultant, Droidox

200M active buyers
22B by 2019
SnapDeal raised $170M from eBay, $300M total
FlipKart raised $500M to date
3.1B annualy/ 1.5% of China (200B)
it's hot in india
Ecommerce? made in china!
290B in 2013 vs. US 260B
+90% is via marketplaces
TaoBao/Tmall products invisible to search engines
Estee Lauder sold $1.6M on TaoBao their first day
+$5.75 billion in sales on 'Singles Day' by Alibaba
Why Sell on International markets?
Only 34% via MercadoPago vs. 78% PayPal on eBay
Installments rate 81%
U.S. vs. International Marketplaces
How Do I Start?
Quick and easy go-to-market approach
Build brand recognition
Low cost
Trust and transparency
Low Fraud rate
Volume
Low-risk
I'm already on eBay/Amazon.com
"Offering worldwide shipping on marketplaces is often confused with selling internationally."
Visibility
Search rank
Language/user friendly
Buyer's confidence
Fulfillment
Currency
English marketplaces first
Open separate marketplace accounts
Open an international marketplace store
Convert dimensions, weight, and currency
Adopt local dictionary
Assign categories & item specifics
Essential tools
Get a Multi-Channel platform
Get an ETL tool (Extract>Transform>Load)
Translation software
Customized tools by developers team
Logistics partner
PayPal configured for currencies
German bank account (optional)
What You Don't Need
Additional PayPal account
Establish corporation
Foreign bank account
What to consider when shopping for a Multi-Channel Platform:
Number of locales
API functionality
3rd party tools
Community size
Support
Performance
but
Let's dive deeper...
How to justify shipping:
Combined shipping discount
2nd or more of same item discount
Calculated shipping
Plan Ahead
Country's rules and regulations for import/export are followed
Marketplace restricted items
Tips & Tricks
Translated packing slips
Translated emails
Platform Comparison
15B in MENA by 2015
30M online shoppers
13M listings
2.6B estimated GMV
End of Q1 2013 – EUR 2.76B (38.2% YOY)
35% CAGR since 2008
67% of people choosing installment payments
Drilling eCommerce (and Oil too...)
International Markets Overview
The european ecommerce kingdom
Exchange rate fluctuations automation
ROMANTIC STATE OF ECOMMERCE
Domain
Pixmania.com
Pixmania.es
Pixmania.it
Pixmania.pt
Pixmania.be
Pixmania-pro.it
Pixmania.ie
Pixmania-pro.es
Pixmania-pro.com
Pixmania.de
Pixmania.pt
Pixmania.se
Pixmania.fi
Pixmania.nl
Country
France
Spain
Italy
Portugal
Belgium
Italy
Ireland
Spain
Portugal
Germany
Portugal
Sweden
Finland
Netherland
Alexa Rank (Global)
6,844
21,935
32,573
49,468
63,242
64,426
98,708
108,989
109,584
122,322
49,468
192,869
226,446
226,446
Alexa Rank (Local)
296
624
883
249
509
1,607
643
4,686
419
5,615
249
1,268
612
4310
800 sites over 13.6M (67%)
160% mobile commerce growth
50% marketplaces growth (30%)
57% sell cross-border
100 billion euros ($137 billion) in 2020
Schud = debt / guilt
High return rate
Home of DHL
Investors welcome (GT&I)
Breaking ecommrece walls
over 36% of Swedish consumers prefer to receive their product first and pay for them later
Klarna leading online payments
iceland
norway
finland
denmark
italy
spain


lifting the iron curtain
south africa
World leader in owned Credit Cards (5)
World leader in Internet connectivity (80%/ 49M)
+75% smartphones
In 2013, cross-border spending rose 47% ($1B)
Thank you to the following people for
your contributions on this project:
Hakan Erdogan, Founder of Optimist Payments
Jacob Fonnesbech Agraou, SVP eBay Marketplaces EMEA
Godert van Dedem, Chief of Staff at eBay Europe
Lindsay (Stoll) Friedi, Strategy and Business Development at eBay Inc
Paul Todd, SVP Europe at ebay Inc
Edson Chakur, Finance Manager at Bacardi
Dave Fildes, Senior Manager, Investor Relations, Amazon
Wael Mahainy, Marketplace Manager at souq.com
Alon Berkovich, Solid Commerce
Adrien Henni, Co-founder and Chief Editor at East-West Digital News
Curt Kuball, n2tech
GANGNAM STYLE
Yandex.Money the largest payment platform
No local eBay sellers
From $13B 2012 to $16B in 2013 (not including cross border sales)
Alternative delivery providers vs. Russian post
Cash on delivery rules
eBay and AliExpress top int'l orders
new zealand
150.38B volume (10.7% of retail)
19.5M eBay accounts
19M PayPal accounts
Marketshare eBay 8%/ Amazon 16%
33% mCommerce
#gg2014
15.08M purchased on Rakuten in the last 3 months
95% of internet users are Rakuten members
PayPal - 1M accounts
Least eBay accounts than any other country

Turkey
Sweden
Brasil
Full transcript