E Tu Whanau

One of the high level goals of

E Tu Whānau Ora

Programme of Action is a focus on changing attitudes and behaviours. Growing evidence shows that strategies for preventing and reducing violence within diverse cultural or ethnic communities are more likely to be effective if they are designed and owned by those communities

Actions Already Underway

Leadership: meetings with the Iwi leaders have resulted in a prioritised approach to reducing Whanau Violence

Changing attitudes and behaviour – Connecting with local communities listening, learning and gathering messages/panui that work for their everyday Tama Ngakau who lives in the neighbourhood/town/suburb or papakainga.

Maori Reference Group Members

Darrin Haimona (chair) - Tainui

Naida Glavish - Ngati Whatua

Katie Murray - Te Rarawa

Merepeka Raukawa - Whanau Ora Collective

Roku Mihinui - Te Arawa

Ronnie Albert - Ngati Maniapoto

Tau Huirama - Poneke

Dennis Mariu - Dunedin

Tania Mataki - Otautahi

Donna Matehaere - Ariki - Te Waipounamu

The Māori Reference Group role is to

• ensure the Taskforce’s Programme of Action is culturally relevant and be effective in meeting the needs of Māori and taking account of Te Ao Māori
• provide a Māori voice and point of view in the Taskforce
• ensure that E Tu Whānau Ora, the Māori Programme of Action meets it goals
• contribute to reviewing progress and identifying what works for Māori
• ensure that the direction, priorities and work streams in the Taskforce’s Programme of Action are conducted in ways that are relevant and appropriate to Māori
• provide strategic direction and oversight of the whānau violence funding.

The Task force for Action on Violence within Families (the Taskforce) is a significant commitment by the government and non-government sectors, independent Crown entities and the judiciary to work together and provide leadership to end family violence and promote stable healthy families

Messaging

• Through Māori radio, Māori print media and local newspapers.
• Recently also mainstream media, websites and social marketing via Facebook, Twitter and blogs.
• Messages aimed at reaching and touching Māori have been developed into a series of resources that can be used in different ways such cards, posters, fans, calendars and bags.
• Priority to ensure messages are going to and from all levels of Te Ao Māori, leadership is occurring at all levels and people are taking action and responsibility at all levels.

E Tu Whanau Team

Ann Dysart - Manager

Heni Turner - Executive Assistant

Hera Clarke - Relationship Manager

Parehuia Mafi - Relationship Manager

Shirlyanne Brown - Relationship Manager

Rob Akuhata - Relationship Manager

The Maori Reference Group and the Pacific Advisory Group were set up to provide advice to the Ministry of Social Development's Family and Community Services and the Taskforce, on family violence-related policies, services and initiatives that impact on Maori and Pacific peoples in Aotearoa NZ.

A representative from each group is a member of the Taskforce. The groups provide strategic advice to the Taskforce and review progress on its Programmes of Action (POA)

What difference has it made

• Resources and messages have been well received by Whanau, Hapu, Iwi and Hapori groups throughout the country. below is a summary of recent feedback from the following community forums

• 1. School whanau Hui
• "Having something in my hand with wise messages make a big difference in the way I talk to my kids"

2. Mens Program facilitator

"Using the posters help spark conversations especially the becoming a father is easy being a dad is not poster."

• One representative from Maori Reference Group
• One representative from Pacific Advisory Group
• Three representatives from the NGO Family Violence Alliance
• One representative of the Family Services National Advisory Council
• One representative from the disability sector

3. Community Worker

"The resources can be found at local GP clinics, Plunket rooms, Runanga offices and service provider waiting rooms - the up take has been great."

4. Teen Mums

"We like the resources and think we can add to them also."

What is E Tu Whanau ?

When, where and how

did this begin

5. Kuia and Kaumatua

"Pai te kite in nga korero tukuiho". It is lovely to see these messages from our ancestors resurfacing - this was not so welcome during our time - Its all different now!

E Tu Whanau

• Encourages - Whanau, Hapu, Iwi and Hapori to localise and recreate resources and messages that reflect their own environment.
• Highlights - Te Mana Kaha o Te Whanau - the strength and power of the whanau
• The six kaupapa themes

Key Points to Take Away

Theme 1. Tikanga

Who are they and what does the Taskforce do?

Family Violence Ministerial Team are made up of representatives from the following Government agencies

The Taskforce for Action on Violence Within Families (The Taskforce) 2005

All families and whanau have healthy, respectful stable relationships free from violence

...are creating thinking and discussion at the whānau level with individuals sharing the resources with friends, family and communities to facilitate discussion about how to strengthen whānau and build a better future for tamariki and mokopuna.

The Vision

E Tu Whānau! Resources

From this hui where would you

like to start taking action:

as individual

as whanau

as hapu

as iwi.

Where next?

Ko tau rourou me taku rourou, ka ora ai te Iwi