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The main media channels that MTV uses are Television and the Internet. Like I stated before their website is very in depth and there are a lot of sub sites within their main site.

MTV’s public relations are very good and up to date. They have their own website just for press which I think is very important to have.

MTV’s public relations influence their public by influencing them on some of their morals and political ideas.

http://mtvpress.com/press/release/mtv_launches_power_pics_to_amplify_youth_voices_in_election_2012

MTV LAUNCHES “POWER PICS” TO AMPLIFY YOUTH VOICES IN ELECTION 2012

MTV, which stands for Music television, is an American television network that is based in New York City. It was introduced on August 1 1981. It was originally meant to just play music videos that were introduced by hosts who were known as VJs (also known as video jockeys). In the late 1990s and early 2000s MTV began to turn their emphasis onto reality television.

http://mtvpress.com/press/release/2012_mtv_movie_awards_categoriesTHE “2012 MTV MOVIE AWARDS” NOMINATION CATEGORIES ARE REVEALED

c). MTV ANNOUNCES SIZZLING SUMMER LINEUP AT 2012 UPFRONT WITH RETURNING HITS “TEEN WOLF” AND “AWKWARD” AND HIGHLY ANTICIPATED DEBUT OF “SNOOKI & JWOWW”

http://mtvpress.com/press/release/mtv_announces_sizzling_summer_lineup_at_2012_upfront

http://mtvpress.com/shows/mtv_upfronts_2012

Their public relations definitely builds a brand and image because they are very forward in their ideas and thinking. MTV is known to people as having a young, creative, go getting image. They are always trying new things there and they push a certain type of image on themselves.

The target audience is mainly high school aged kids to college-aged kids. MTV has a median viewer age of 21.6 years and its target audience is people aged 12-24 years.

Their public relations efforts are prevalent on their main website as well as their press site. Their site is very consistent with their public relations message.

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