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MDE1 thème 3 : élaborer une stratégie

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Tripelon Olivier

on 7 September 2016

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Transcript of MDE1 thème 3 : élaborer une stratégie

MDE thème 3 : élaborer une stratégie
la démarche stratégique
le diagnostic externe
le diagnostic interne
les stratégies de domaine
les options stratégiques
internationalisation
les stratégies globales
selon M. Porter
modèle L.C.A.G.*
*Learned, Christensen, Andrews et Guth
Définitions de la stratégie
Stratégie délibérée ou émergent

Diversification ou intégration
matrice d'Igor Ansoff
Full transcript