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TWIX for

TOMORROWLAND 2017

TWIX

Consumers

What is TWIX...

Who we are

Manufacturing Process

Representatives of the Mars Company

Madlen Hauk & Gianina Werner

TWIX = twin biscuits

aged 20-50

high interest in

* free-time

* outside-activities

enjoying a handy sweet snack

most bars are consumed on the way

  • Biscuit topped with caramel & covered in chocolate
  • wrapped in a shiny golden package
  • 2 bars with 25 g each

-> TWIX is the top-three "cool brand" of Mars products among teens

Who is MARS...

Tomorrowland

Visitors

Target Group

Comparison

aged 18-40

striking similarities regarding:

* an American Company

* operation in 73 countries

* production in 401 factories

* more than 10 brands in the chocolate industry

-> we invented the first chocolate bar

called "Milky Way"

* age group

* interests

* mentality

high interest in

* music, gigs, festivals

* products that stand out "special-stuff"

* active & creative lifestyle

Process Capability

Our 5 Principles

Example

-> in need of a ready

to eat snack

* Quality

* Responsibility

* Mutuality

* Efficiency

* Freedom

Process Capability of Length in mm

-> all relationships benefit

from these principles

PpK = 1,03

LSL and USL are not exceeded

Offer

Why TWIX is the perfect fit...

Our advantages presentated to you by...

Health Facts

Handy Facts

The intake of carbohydrates and sugars prevent hypoglycaemia.

1 package serves 2

twin bix with 2 x 25g

Buy 100,000

Pay $50,000

Get 10,000 for free

pocketsize

easy to open and enjoy

Music Lines

Mood Facts

-> perfect to share!!

Statistical Process Control

consuming chocolate supports a happy mood

sharing a package supports the feeling of community

filling an empty belly with great taste

Aims at decreasing the special process variance

4 SPC Rules

1. Data is out of the specification limits.

2. Range is out of the specification limits.

3. Run

4. Trend

Golden

TWIX is so golden,

look what we´re holdin´,

better than angels if you believe

No dirty hands

Ten months sober, I must admit.

Just because your hands are clean

don´t mean you don´t miss TWIX.

Shining

Realise how dark this world can be.

That´s why TWIX better keep shining, shining,

keep shining right down the line.

Pocketsize

I´ve got a TWIX in my pocket

and the moon in my hand.

I throw it up amongst the stars

and watch it move in a dance.

Anybody likes chocolate

Everybody in the world likes chocolate.

Oooh, we love TWIX.

Oh it makes you happy.

Yummy

Creamy & Crunchy

TWIX, it´s all in the mix.

Creamy, creamy, chocolate, chewy, caramel, chrunchy, cookie.

Yummy, yummy, yummy,

I´ve got TWIX in my tummy

and I feel like a-lovin` you.

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