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TWIX for
TOMORROWLAND 2017
TWIX
Consumers
What is TWIX...
Manufacturing Process
Representatives of the Mars Company
Madlen Hauk & Gianina Werner
TWIX = twin biscuits
aged 20-50
high interest in
* free-time
* outside-activities
enjoying a handy sweet snack
most bars are consumed on the way
-> TWIX is the top-three "cool brand" of Mars products among teens
Who is MARS...
Tomorrowland
Visitors
Target Group
Comparison
aged 18-40
striking similarities regarding:
* an American Company
* operation in 73 countries
* production in 401 factories
* more than 10 brands in the chocolate industry
-> we invented the first chocolate bar
called "Milky Way"
* age group
* interests
* mentality
high interest in
* music, gigs, festivals
* products that stand out "special-stuff"
* active & creative lifestyle
Process Capability
Our 5 Principles
-> in need of a ready
to eat snack
* Quality
* Responsibility
* Mutuality
* Efficiency
* Freedom
-> all relationships benefit
from these principles
Offer
Why TWIX is the perfect fit...
Our advantages presentated to you by...
Health Facts
Handy Facts
The intake of carbohydrates and sugars prevent hypoglycaemia.
1 package serves 2
twin bix with 2 x 25g
Buy 100,000
Pay $50,000
Get 10,000 for free
pocketsize
easy to open and enjoy
Music Lines
Mood Facts
-> perfect to share!!
Statistical Process Control
consuming chocolate supports a happy mood
sharing a package supports the feeling of community
filling an empty belly with great taste
Aims at decreasing the special process variance
4 SPC Rules