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Verification vs.

Certification

Membership Basics:

Andes Gifts

  • Commitment to fair trade principles
  • fairly-traded goods
  • fair trade businesses practices
  • Members are artisans & growers, wholesalers, retailers
  • Membership provides networking opportunities, communal growth
  • Sliding Scale membership dues

andesgifts.com

Membership

Organizations

divinechocolate.com

Concepts:

3rd Party

Certifications

  • Shortest supply chain
  • Equal & transparent relationships
  • No labels
  • Co-ops have more negotiation power
  • Artisans & growers own their own shares/businesses/farm land
  • Vendor questionnaire & building long-term relationships

Fair Trade Labels

Things You

Should Know...

Direct Trade

  • Producers pay certifiers to audit them, then pay for labels to be put on the product
  • "fairly traded" ingredients
  • Business style vs. product
  • A Fair Trade Certified™ product can come from a non fair trade company
  • A Fair Trade Certified™ plantation or factory
  • Fair For Life certifies the entire manufacturing chain

Fair Trade USA

Fair Trade Certified™

  • USA
  • Not recognized as a credible Fair Trade Certifier by Fair World Project because of low standards

Priority Within

The Supply Chain

Conventional

Fair Trade

  • Producer costs
  • Environmental costs
  • Shipping costs
  • Processing costs
  • Wholesale costs
  • Retailer costs
  • Profit margins

Fair Trade is...

  • A response to exploitative global trade systems.
  • A movement:
  • Sustainable development with a focus on small producers
  • Changing Corporate behavior
  • Influencing Trade Policies
  • An economic model: A transparent traceable supply chain

Fair Trade Terminology

Fair Trade – USA (movement, NGOs & products)

Fairtrade – Europe (NGOs & products)

fair trade - can be products that are not certified, protectionism

fairly traded – not certified or not certifiable

Fair Trade Certified™ –exclusive use licensed by Fair Trade USA

Domestic fair trade or Domestic Fair Trade – directed at Northern producers

Tips for

Choosing Authentic

Fair Trade Products

fairworldproject.org

  • Look for full company commitment
  • Avoid bad actors
  • Look beyond certifications
  • Read labels
  • Be an activist!

Beware of

Feel-Good Labels

Questions or Comments?

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