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Why is logos used?

Conclusion

Logos helps make an argument or presentation seem valid by using logical appeal through the use of numbers, statistics, and formal diction.

Example: "One out of every four students (22%) report being bullied during the school year" according to the National Bullying and Prevention Center.

Logos is an important rhetorical device used by persuasive speakers as it appeals to the audience by using appropriate, irrefutable facts and statistics to persuade an audience logically without sensationalizing information.

How to use Logos

  • Use valid facts and evidence
  • Be obvious and specific
  • Make it understandable by formining your argument on common ideas
  • Sound confident

What is Logos?

How To Build Logos in a Speech

Logos is a literary device that uses logical persuasion in an argument to convince or persuade the targeted audience of the speaker.

Important Aspects of Logos:

For example:

  • Present your main points in an order that makes sense.
  • Use vivid, factual language.
  • Support your claim using fact, statistics, quotes, and examples.
  • Emphazise the points most valuable to your audience.
  • Adress the counter claim and refute it, in other words, explain why you are right.
  • Use analogies, comparisons, and metophors to enforce your argument in a way your audience will understand and connect.
  • Develop your argument based on the audience's perspective.
  • Be confident in your argument.
  • Site your sources when necessary.

Introduction to Logos

When trying to convince a man he needs medical treatment, logos would be used to argue that a diagnosis wouldn't hurt his current condition and he could seek proper treatment once diagnosed.

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