OLA CABS
OPPORTUNITIES
1. Unorganized market is huge (~90%) and hence potential is high.
2.Increasing internet penetration & smart phone users.
3. Rising disposable income.
4. Shifting of consumers towards convenience creates huge demand.
5. Acquisition of smaller players.
WEAKNESSES
THREATS
1. Drivers are the face of the company and hence their misbehavior directly affects the brand image.
2. While the demand is huge, amount of cash burning is huge and monetization is very difficult.
1. Rising competition.
2. Uber has deep pocket and hence can burn cash heavily.
3. Presence of many national players.
4. Absence of clear government regulations in developing countries.
5. Future is unclear due to lack of regulations and Customer loyalty is less in this industry.
SWOT Analysis
INTRODUCTION
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STRENGTHS
1. First mover advantage as a taxi aggregator in India.
2. Acquisition of Taxi For Sure made it No. 1 in India.
3. Top of the mind service.
4. High awareness due to aggressive TV, online and print media marketing.
5.Huge customer base & due to network effect it is increasing.
6. Rapid expansion and online application.
7. Multiple rounds of VC investments have made the brand financially strong.
COMPETITORS
CURRENT POSITION
> Uber cabs
>Meru cabs (India)
>Easy cabs
>Unorganized players(Auto rickshaws/taxis)
>Carpooling services
OWNER: Bhavish Aggarwal and Ankit Bhati.
SERVICES: Taxicab, Vehicle for hire
REVENUE:Rs.₹418.25 crore (US$62 million)[2] (2014-15)
PROFIT: Rs.-754.87 crore (US$−110 million) (2014-15)
Number of employees: 5000 (2015)
OLA CABS
ACHIEVEMENTS
Presentation on OLA CABS
ANI Technologies Pvt. Ltd., operating under the trade name Ola, is an Indian online transportation network company. Ola was founded as an online cab aggregator in Mumbai, but is now based in Bangalore. As of September 2015, Ola was valued at $5 billion.
>It was founded on 3rd December 2010 by Bhavish Aggarwal (currently CEO) and Ankit Bhati. As of 2014, the company had expanded to a network of more than 200,000 cars across 100 cities.
1. MBillionth award under the South Asia Travel and Tourism: for its unique mobile application. (JUL-2013)
Presented by: Shubham meena, Sharmistha
and Shradha
2. Won the 3rd Digital India Digital Award: For the best start-up of the year in 2013. (DEC-2013)
Course: B.Com (prog.) 2nd year, IV Sem.
> By 2014, the company has expanded to a network of more than 18000 across more than 65 cities. In November 2014, Ola expanded to incorporate autos on trial bases in bengaluru.
>Post the trial phase, ola expanded to other cities like Delhi, Pune and Chennai starting December 2014.
>In April 2014 2015, over 25,000 cabs are registered and successfully running across 22 cities of India.
3. OLA Cabs was raised its valuation to nearly US$ 1 billion, joining the league of Indian valuable start-ups, making itself into a Billion Dollar Club. (JUL-2014)