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Transcript

Marketing Mix

CHRISTINE

(Gahee Lim)

Introduction

THANK YOU

'marvel studios'

Who are they?

  • Type : Subsidiary of Marvel Entertainment

(The Walt Disney Company)

  • Founded : 1993
  • Products : Films
  • Services : Licensing, Production

Conclusion

About four Ps

Promotion

Product

  • Advertising
  • Word-of-mouth
  • Based on Marvel comics
  • Co-production

-> Sponsor

  • Good quality
  • Limited edition

Price

  • Film price
  • compared with other

Blueray, almost same

Place

  • Intensive distribution

Agenda

  • Introduction
  • About four Ps
  • About mix coherency
  • Conclusion

Mix Coherency

  • Psychology of expectation

-> product + place + promotion

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