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Original Logo

  • Used in 1954, the original logo is all black and features the italicized letters surrounded by a circle.

Logos Over Time

1974-1981

1981-2009

History

  • Bill Hewlett and Dave Packard founded the company in a one-car garage in Palo Alto,CA, in 1939.

  • The name of the company was decided by a coin toss.

  • Their first product line was the Model 200A Audio Oscillators and later upgraded to the Model 200B.

Current Logo

History

  • Light Blue Background
  • White Lettering
  • The font used is a true-italic custom typeface
  • The Logo is simple and easy to recognize

Conclusion

  • In 1951 they introduced a high frequency counter that was used in FM Radios and Television Broadcasts.

  • In 1964 they used one of their inventions and flew around the world to synchronize the globe's atomic clock

  • Four years later they introduced the first desktop calculator

  • In 1972 they started selling the HP3000 general-purpose minicomputer.
  • The company wanted a more modernized look to their logo.
  • The blue represents strength,excellence, and class.
  • The white represents grace, purity, and charm
  • The simple and sleek design of the current logo makes it easy on the eyes and memorable.
  • The modern look compliments the type of business they are in.

Citations

  • "Founders." HP® Official Site. N.p., n.d. Web. 02 Sept. 2015.
  • "Timeline of Our History." HP Timeline. N.p., n.d. Web. 02 Sept. 2015.
  • Hall, Mark. "HP Company." Encyclopedia Britannica Online. Encyclopedia Britannica, 21 Aug. 2015. Web. 03 Sept. 2015.

The History of the HP Logo

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