Original Logo
- Used in 1954, the original logo is all black and features the italicized letters surrounded by a circle.
Logos Over Time
History
- Bill Hewlett and Dave Packard founded the company in a one-car garage in Palo Alto,CA, in 1939.
- The name of the company was decided by a coin toss.
- Their first product line was the Model 200A Audio Oscillators and later upgraded to the Model 200B.
Current Logo
History
- Light Blue Background
- White Lettering
- The font used is a true-italic custom typeface
- The Logo is simple and easy to recognize
Conclusion
- In 1951 they introduced a high frequency counter that was used in FM Radios and Television Broadcasts.
- In 1964 they used one of their inventions and flew around the world to synchronize the globe's atomic clock
- Four years later they introduced the first desktop calculator
- In 1972 they started selling the HP3000 general-purpose minicomputer.
- The company wanted a more modernized look to their logo.
- The blue represents strength,excellence, and class.
- The white represents grace, purity, and charm
- The simple and sleek design of the current logo makes it easy on the eyes and memorable.
- The modern look compliments the type of business they are in.
- "Founders." HP® Official Site. N.p., n.d. Web. 02 Sept. 2015.
- "Timeline of Our History." HP Timeline. N.p., n.d. Web. 02 Sept. 2015.
- Hall, Mark. "HP Company." Encyclopedia Britannica Online. Encyclopedia Britannica, 21 Aug. 2015. Web. 03 Sept. 2015.
The History of the HP Logo