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You cannot change a character you can only sharpen it. Sharpen because of the shape of the car, or the look of it. They chose these words to have a more formal aproach on they audience.
The audience of this commercial cold be ages 8-60 because who doesn't cars. i started liking cars at a young age and I know they're plenty of old people that still love cars and Porsche.
Elements of Ethos,Pathos,and Logos
The bias in this commercial is they way they present the car. they only list the things that are good about the car. They dont list anything that it bad about the car in the commercial.