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Pfizer

Cow/Calf Producer

Feedlot

Meat packer

Customer/Retailer

Pfizer

Power Balance

Influx beef production in the USA

Price inversely propotional to production

Power Balance in the buyer/seller relationships

Stint on animal health products

Shift to a lower cost alternative

Threat to Pfizer

Suggested Supply chain

Sponsoring

Label of Quality

Promotions

Relationships with ranchers

Christopher

Supply chain

Julia & Adam

Power

Balance

Baptiste

Suggested

supply chain

Mohcine

Recommendations

Supply chain

Concentration

High prices

Low prices

of

Meat producer

Meat consumer

paid to ranchers

charged to the customers

Meatpackers

Recommandations

<

Costs

Prices

Premium price for Pfizer products

Distributors/

Dealers

Vouchers

Medicaments

Cow/Calf

Feedlot

Meatpacker

Consumers

Branded beef

Dairy

Veterinarians

Pfizer tracking

server

Pfizer

Animal Healthcare

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