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Transcript

Ethos: Credibility

Virtuous

But Only to the Occasion

Audience

Issue

Logos: Logic

Pathos: Evoking Emotion

  • Loaded Words
  • Extreme Evidence
  • Disturbing Details
  • Biased Information

"It would be the American thing to do..."

"Think about it, money, fame, love, and power. All can be yours if you simply..."

"If you do it, you'll end up getting killed or even worse!"

"And because you were too selfish to give money, they all ended up starving."

Some statements can be more than one appeal.

Rhetoric is not a replacement for action, but prepares the hearts and minds of people to take the desired action.

The Rhetorical Triangle

Words can convince people to

Stop Action

The Three Appeals

Premise/Reason -> Conclusion

Example/Proof -> Conclusion

z so x

"Killing is wrong, so Mr. Abuel should go to jail."

y so x

"Mr.Abuel killed a student, so he should go to jail."

Every Message Should be Structured Around...

2-Message

Ethos & Pathos!

"When I lost my leg in the war, I learned who my friends really were."

Every Persuasive Occasion

has Three Elements

Words can command and persuade people to take

They all are used to make people:

3 -Audience

  • To Think
  • To Understand
  • To Believe
  • To Feel

Action

Negative Feelings

Positive Feelings

1-Speaker

Satisfaction

Dissapointment

Humor

Love

Hate

Anticipation

Indignant

Useful

Sad

Anxiety

Disgust

Resentment

Patriotism

Happy

Shock

Envy

Pride

Attraction

Aversion

Fear

Contentment

Shame

Desire

Wonder

Disgust

Safe

Anger

A lot of pathos can be found on Maslow's Heirarchy of needs!

Joy

Affection

Guilt

Important

Every Speaker Needs To Establish...

When Schoupenhauer said: "Those who can't: Teach," he was actually a professor talking smack on a more succesful professor..."

"What allows the cells to perform this function are the chloroplasts..."

Knowledgable

.."since overtraining is a common problem..."

"One out of three people generally believe that..."

"I must admit, I have limited experience in..."

"I understood that I would lose, but I had to morally..."

Trust!

"When I donated my kidney..."

"Since I had to follow my heart, I decided to risk..."

"In my nine years of teaching..."

"When I was growing up, my parents went through a rough divorce..."

Experienced

"When I was in Vietnam..."

"In school, I had the hardest time in English class, but after..."

"When I won MVP for the season..."

"I earned my diploma in 1998"

Credentialed

"I have a drivers licence!"

"After earning National Board Certification..."

"Even though it goes against my ideals, I still have to admit..."

"The actual decision has no effect on me, but I do know that it will adversely affect..."

Good-Willed

"I understand how you feel, but I am concerned about what will happen to you if you decide to..."

Trust me, I'm a doctor! Now hand me that baking sheet and spatula.

Giving statistics to persuade a five year old...

If you have questions, ask Mr. Abuel!

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