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Ethos: Credibility
Virtuous
But Only to the Occasion
Audience
Issue
Logos: Logic
Pathos: Evoking Emotion
"It would be the American thing to do..."
"Think about it, money, fame, love, and power. All can be yours if you simply..."
"If you do it, you'll end up getting killed or even worse!"
"And because you were too selfish to give money, they all ended up starving."
Some statements can be more than one appeal.
Rhetoric is not a replacement for action, but prepares the hearts and minds of people to take the desired action.
Stop Action
The Three Appeals
Premise/Reason -> Conclusion
Example/Proof -> Conclusion
z so x
"Killing is wrong, so Mr. Abuel should go to jail."
y so x
"Mr.Abuel killed a student, so he should go to jail."
Every Message Should be Structured Around...
2-Message
"When I lost my leg in the war, I learned who my friends really were."
Every Persuasive Occasion
has Three Elements
They all are used to make people:
3 -Audience
Action
1-Speaker
Satisfaction
Dissapointment
Humor
Love
Hate
Anticipation
Indignant
Useful
Sad
Anxiety
Disgust
Resentment
Patriotism
Happy
Shock
Envy
Pride
Attraction
Aversion
Fear
Contentment
Shame
Desire
Wonder
Disgust
Safe
Anger
A lot of pathos can be found on Maslow's Heirarchy of needs!
Joy
Affection
Guilt
Important
Every Speaker Needs To Establish...
When Schoupenhauer said: "Those who can't: Teach," he was actually a professor talking smack on a more succesful professor..."
"What allows the cells to perform this function are the chloroplasts..."
Knowledgable
.."since overtraining is a common problem..."
"One out of three people generally believe that..."
"I must admit, I have limited experience in..."
"I understood that I would lose, but I had to morally..."
Trust!
"When I donated my kidney..."
"Since I had to follow my heart, I decided to risk..."
"In my nine years of teaching..."
"When I was growing up, my parents went through a rough divorce..."
Experienced
"When I was in Vietnam..."
"In school, I had the hardest time in English class, but after..."
"When I won MVP for the season..."
"I earned my diploma in 1998"
Credentialed
"I have a drivers licence!"
"After earning National Board Certification..."
"Even though it goes against my ideals, I still have to admit..."
"The actual decision has no effect on me, but I do know that it will adversely affect..."
Good-Willed
"I understand how you feel, but I am concerned about what will happen to you if you decide to..."
Trust me, I'm a doctor! Now hand me that baking sheet and spatula.
Giving statistics to persuade a five year old...
If you have questions, ask Mr. Abuel!