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SWOT ANALYSIS OF COMCAST SPECTACOR

by Gurel Ersoz and Moyo Abajomi

REFERENCES

OPPORTUNITIES

http://comcast-spectacor.com/PDFs/ComcastSpectacor_Brochure.pdf

http://m.sportsbusinessdaily.com/Journal/Issues/2011/03/Mar7/Facilities/Comcast-timeline.aspx

http://comcast-spectacor.com/bios/EdSnider.asp

http://www.glassdoor.co.uk/Reviews/Comcast-Reviews-E1280.htm

http://articles.philly.com/2012-08-24/sports/33343401_1_comcast-spectacor-george-maloof-move

  • Applying current partnerships in place to new business in Europe, Asia and BRICS nations
  • More franchise in Canada
  • Assigning long term safety rules can also bring a positive change for CS
  • Product or service expansion by entering into global markets
  • Need of building and leasing new arenas for NBA and NHL

STRENGTHS

THREATS

  • Strong financial position
  • Visionary Leadership
  • Strong Acquisitions
  • Strong Partnership
  • Ready and Proved Business models that can be replicated to new markets
  • Huge followers or fan base all across the US
  • High coverage from large broadcasting networks
  • Strong Employee base and capabilities
  • As the US economy fluctuates, it becomes more difficult for the company to sustain its revenue in the future
  • New emergence of the soccer market can be a threat to Comcast Spectacor's revenue in USA
  • Competition from NBA and MLS franchise can lower profitability
  • Future government regulations
  • External businesses risks

BACKGROUND INFORMATION

WEAKNESSES

  • Revenues resides mostly in USA
  • Lacks followers or fan base outside the US
  • Hockey has not yet achieved any global presence
  • Acquisitions in New Markets
  • Low penetration in other sport market
  • Comcast Spectacor is a Philadelphia based sports and entertainment firm.
  • It is home to Philadephia Flyers, a hockey sport team in the National Hockey League (NHL) franchise
  • Founded in 1967 by Edward M. Snider
  • The owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 115 facilities throughout the U.S. and Canada
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