SWOT ANALYSIS OF COMCAST SPECTACOR
by Gurel Ersoz and Moyo Abajomi
OPPORTUNITIES
http://comcast-spectacor.com/PDFs/ComcastSpectacor_Brochure.pdf
http://m.sportsbusinessdaily.com/Journal/Issues/2011/03/Mar7/Facilities/Comcast-timeline.aspx
http://comcast-spectacor.com/bios/EdSnider.asp
http://www.glassdoor.co.uk/Reviews/Comcast-Reviews-E1280.htm
http://articles.philly.com/2012-08-24/sports/33343401_1_comcast-spectacor-george-maloof-move
- Applying current partnerships in place to new business in Europe, Asia and BRICS nations
- More franchise in Canada
- Assigning long term safety rules can also bring a positive change for CS
- Product or service expansion by entering into global markets
- Need of building and leasing new arenas for NBA and NHL
STRENGTHS
THREATS
- Strong financial position
- Visionary Leadership
- Strong Acquisitions
- Strong Partnership
- Ready and Proved Business models that can be replicated to new markets
- Huge followers or fan base all across the US
- High coverage from large broadcasting networks
- Strong Employee base and capabilities
- As the US economy fluctuates, it becomes more difficult for the company to sustain its revenue in the future
- New emergence of the soccer market can be a threat to Comcast Spectacor's revenue in USA
- Competition from NBA and MLS franchise can lower profitability
- Future government regulations
- External businesses risks
BACKGROUND INFORMATION
WEAKNESSES
- Revenues resides mostly in USA
- Lacks followers or fan base outside the US
- Hockey has not yet achieved any global presence
- Acquisitions in New Markets
- Low penetration in other sport market
- Comcast Spectacor is a Philadelphia based sports and entertainment firm.
- It is home to Philadephia Flyers, a hockey sport team in the National Hockey League (NHL) franchise
- Founded in 1967 by Edward M. Snider
- The owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 115 facilities throughout the U.S. and Canada