SEO оптимизация

BUL-SI SEO startUP

Paid e-Marketing and SEO

BUL-SI SEO startUP

8. Google Anlytics

2. SEO rank

4. Alexa rank

10. Google AddWords

7. Google Webmaster Tools

5. Free Monitor for Google

http://seoranks.org/

http://www.cleverstat.com/en/google-monitor-query.htm

9. Google +

6. Semantic core

• Pay-per-click programs
• Google AdWords – pay for attracting visitors
• Google AdSense – gat paid for showing ads
• Microsoft adCenter
• Yahoo Search Marketing
• Link exchange programs
• Mobile pay-per-click programs
• Google Mobile Ads, Microsoft Mobile Banner

Relevant SEO Tools

Online Reputation Management

• Monitoring the Internet reputation of a person / product / brand / business

Two activities:

• Monitoring – done by ORM monitoring tools
• Mitigation – mitigating SERPs (search engine result pages) or mentions in online media

Search Engine Optimization (SEO)

Social Media Optimization

Basic

Goals of SEO

Evolution

Social media optimization (SMO, social SEO)

• Attracting visitors from the social networks

Typical social SEO activities

• Share content in the social networks, social integrate comments, likes , "+1" in your site
• Post your media in the social sites (images, video, presentations, etc.)
• Maintain pages / groups / lists / … of your site
• Post articles / comments / messages about your site in blogs, forums, groups, social networks, …

• Panda Update

• Penguin update

• The Web site / page increases its visitors (customers) and increases its sales

• Achieve better branding and reputation for a product / service

• Target the audience better

• Cut the marketing costs

SEO-the process of improving the visibility of a Web site or a Web page in the search engines

SEM – search engine marketing means marketing of a Web site (SEO + paid ads)

Internet marketing (Web marketing, e-marketing)

Marketing a product or service through Internet

Includes SEO, SEM, SMM (campaigns in the social networks), paid ads, e-mail marketing,

On-site SEO / SEO-friendly site

SEO Assessment & Metrics

Copywriting

SEO step by step

Define SEO goals

Link building

Popular SEO metrics for a Web site:

• The quality of your site content, structure, internal links, etc. is very important for SEO!

• E.g. if your keywords are missing on your Web site, Google considers it irrelevant
• Be sure to insert your keywords and phrases on the page titles, subtitles, sidebars, footers, etc.
• Carefully prepare your content and internal links anchors, measure keywords density
• Use tags and categories for content annotation

• Copywriting is the process of authoring high-quality marketing text or other content

• Link building is the process of building high-quality unidirectional backlinks to your site

• To promote a site / product / service / idea / etc.
• Articles, blog posts, Facebook posts, etc.

• CMS platforms

• High-quality links means:

• SEO-friendly out-of-the-box + lots of SEO plugins
• Support SEO-friendly URLs, tags, categories, internal linking, canonical URLs, etc.

• What I want to achieve?

E.g. double my site visitors / subscribers / sales

E.g. enter in the top search results in Google for certain keywords / phrases

• Identify your keywords / phrases for SEO

What phrases do you need to optimize?

• Analyze your competitors

Who are they? Why they are well ranked?

• Clarifying the SEO goals
• SEO assessment & metrics
• On-site SEO
• Copywriting
• Link building
• Social SEO
• Local search SEO

• Google Page Rank / Alexa Rank / mozRank / Complete Rank
• of visitors per day (average traffic)
• of external links to your site (backlinks)
• of root domains linking to your site
• of Twitter / Facebook / Google+ followers
• of indexed pages in Google / Yahoo / Bing
• Conversion rate (visitors , subscribers , trial users , paid users)

Links from popular, highly ranked web sites

• Sites from the same business domain
• Sites, blogs and directories on similar topics
• Social networks and groups on similar topics

Organic, natural links, not spam!

• With high density of the target keywords
• With one or more backlinks to your Web site
• With specific anchor text in the links
• That targets general or specific audience

• Build your own SEO platform

• Costs too much resources, for experts only

• Copywriting for SEO means to write an article

• Only "DoFollow" links matter