Universalization of Popular Culture and Hybridization

Universalization of Popular Culture and Hybridization

Success!

• Media is the indispensable communication channel for disseminate the cultures of different countries through the world.
• The universalization of popular culture and hybridization help to connect the world and make our life diversified.

Interconnectedness

• Without media there would be no cultural globalization
• Media transnationals have helped many companies to expand their products in the international market

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• As the world is becoming more interdependent cultures are also crossing borders
• Media helps in increasing religious tolerance
• Immigrants who get involved in media businesses also play a big part
• T.V shows also help popularize other cultures
• The best example of how a culture was popularized through media is yoga
• Before T.V shows and internet, yoga was just another meditation technique

Impacts of Media Transnationals

Today, transnational medias influence us a lot in many ways. They change our identities and life styles all the times.

Impacts on what we believe

Impacts on our social lives

Today, we get all kinks of information from television, newspaper, radio, etc.

With Facebook, Twitter, Google+ and other social networks we have become more aware of the world we are living in.

We trust the media as an

authority for news, information, education and entertainment.

We are free to express our opinion and share it

by sitting in front of our computers and tapping words, or we can get information by using our cell phones because of those social networks.

We believe what the media say, but we should also be aware that they are not always correct

Impacts on culture

Every country has its own culture. Today, media transnationals bring us lots of news and thoughts from many other cultures. For example, American movies are famous all around the world. Lots of American films bring us the concept of individualistic heroism.

Transnational

Media Company

• Media disseminates popular culture around the world. Introducing:
• Universalization of popular culture
• Transnational media companies
• Impacts of media transnationals
• The CRTC.

Definition: a company that operates media outlets in many countries.

The CRTC

examples:

The Canadian Radio-television and Telecommunications Commission.

- It regulates and supervises all aspects of the Canadian broadcasting system.

How Phenomenal UPC is

Music

Films

&

TV

&

Due to the universalization of popular culture, we are able to enjoy the pleasure of various entertainments. On the other hand, we are losing our own identities because of the impact of the UPC. To find out how UPC affects our lives, we have to take a look at the Transnational media companies.

Universalization of Popular Culture

Even we have different culture background, we are all familiar with these omnipotent super heroes and incredible agents. This is a demonstration of popular culture and the process of a large number of people experiencing the same culture can be specified as universalization of popular culture.

• Media disseminates the news, entertainment, education, data, or promotional messages through the world.
• Understanding for other countries culture from the dissemination of media.
• Popularization of Hollywood because of the T.V channels
• Popularization of foreign music because of the oversea sales of their albums.
• The processes of disseminating culture through the media is called the universalization of popular culture.