Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Who is the author?

When and when is the text written?

What is the theoretical affiliation of the author?

Where is the text published?

What is the structure of the text?

Methodology?

Theoretical

background

Theoretical concepts

Theories

Research

questions

Main findings

Language makes reality

"Does this argument seem strange? One reason it might is that we often consider language no more than mere effusions of breath, a representation

of reality, not reality itself, and therefore incompetent to be the motive force behind social change. (...) For those still immured in this perspective, the suggestion that there might be more than one way to construct meaning is meaningless, threatening, or bizarre.

The common conception of language as abstract and impotent seems to support this argument. But our passionate opposition to any new understanding of meaning-making gives the lie to that comforting old belief."

Lakoff, 2000, p. 19-20

What meaning-making means?

"...there is an informal rule that whoever publicly makes the first interpretation, especially

if it is a personage of influence, generally gets the meaning-making rights."

Lakoff, 2000, p. 27

How to appologize?

"These choices are language politics in action: the way we determine who bears the responsibility for a mishap, who owes what to whom, reflects current power differences among participants and creates their future relationships."

Lakoff, 2000, p. 24

Questioning the truth

I / the author / we in academic papers

Individual identity - Community - Shared identity

Intertextuality - horizontal and vertical

Referencing system

Form

Content

Memory?

Language as Social Phenomenon

Academic Communication Class

October 5th, 2014

Andrea Figulová, Zuzana Maďarová

Institute of European Studies and International Affairs, FSES UK

Context

Learn more about creating dynamic, engaging presentations with Prezi