What is the Third Person Effect Theory?
The effect results in an overestimation of the effects mass media content on others, and an underestimation of the effects of mass media content on oneself.
Assumptions and Critiques
Negative influences of media content
Universal
Very limited
Examples
Stereotypes
Censorship
Censorship and Stereotypes
Advertising Examples
So, how is the theory portrayed in the media?
Collectivism vs Individualism
Do you think the Third Person Effect Theory is more prominent in Western Cultures or Eastern Cultures?
Sociological Issue or Human Perception?
The tendency of an individual to believe that they personally are immune to any influences of media content; at the same time they believe that other people who see that same content are not immune and are easily influenced by it.
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Third-Person Effect Theory