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What is the Third Person Effect Theory?

The effect results in an overestimation of the effects mass media content on others, and an underestimation of the effects of mass media content on oneself.

Assumptions and Critiques

Negative influences of media content

Universal

Very limited

Examples

Stereotypes

Censorship

Censorship and Stereotypes

Advertising Examples

Buying a car

Old Spice Commercial

So, how is the theory portrayed in the media?

Collectivism vs Individualism

Do you think the Third Person Effect Theory is more prominent in Western Cultures or Eastern Cultures?

Sociological Issue or Human Perception?

The tendency of an individual to believe that they personally are immune to any influences of media content; at the same time they believe that other people who see that same content are not immune and are easily influenced by it.

Donald Trump Vs. Hilary Clinton

Take out your cell phones!

Search the following URLs:

http://strawpoll.me/5687106

http://strawpoll.me/5687127

Third-Person Effect Theory

By: The Theory Thinkerz

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