and that's export!
and finally...
EH BOOTHS
Objective
£1m in the US
£1m other markets
Established Markets
... Sustain Momentum
CANADA... Drive store distribution & Consumer Promotions
SOUTH AFRICA... Drive store distribution, Consumer Promotions, leverage Patrick Holford
Established Markets
... FIX
Export!
USA... Finalise trade spend investment; drive distribution through Tier 1 / Tier 2
Australia... Find new distributor
New Zealand... Monitor progress Vs plan
UAE... Finalise plan and monitor progress
New Markets
... Develop
China... Develop an understanding of the market; organise a trip; investigate through SDI / Global Scot network
New Markets
... Enter
Scandinavia & Germany... Progress co-packing opportunities
New Markets
... Evaluate
India, Brazil, Russia...
Follow up current and previous leads, networks with contacts, SDI
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