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Simplicity - Animated GIF are simple to make, you can use a animation program or combine a series of images, that you can later can convert into a GIF, this is a advantage as it makes it accessible to a wide audience as there is no technical knowledge needed and no training required.
GIF animation lossless compression meaning that the file size of the GIF animation is reduced it can be done without too much distortion, When you want to reduce the file size not too much quality is lost when compressing them. This is advantage as it keeps the quality of your GIF animation.
A animated GIF does not need any extra type of plug in to use so your web browser doesn't need to have a plug-in. This is a advantage as your GIF can be view on multiple web browser thus making more accessible for the end users.
Colours – They only have a 265 bit maximum color depth this is a disadvantage because you only have a limited amount of colors you can use. Other animation formats these days have have much larger bit depths and also you can not have photo relaistic GIFS.
The file size of a animated GIF are usually large and if you choose to use a few on a web page you will find that it may take long to load. this is a disadvantage because your website will not be accessed properly buy a user.
when using animated GIF's usually the frame rate low and if you use a low frame rate you will find that it will become jumpy and jittery. this is a disadvantage because it will reduce the quality thus making the appearance unattractive.