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"Wikinomics and its discontents: a critical analysis of Web 2.0 business manifestos"

By Jiho Lee

Reasons

• They are convincing because they are structured by rhetorical strategies

ex) universal claims, revolutionary urgency and inclusive pronouns.

Proposition

• They assume all users are equally creative and are created equal.

-Users --> actual creators and inactive participants.

• We need to more scrupulously and critically analyze the participatory culture, mass creativity, and co-creation.

• Many companies are still not interested in the co-creation model.

-Still in the commodity culture.

Premise

Methodology

How it is used in Spreadable Media

• A paradigm shift

• The texts of Wikinomics, ‘We-Think’, and Cluetrain are critically analyzed.

• Web 2.0 manifestos encourage the' co-creation' model'

• uncritically adopted by cultural theory.

• Counterargument (Chapter 4 "What ConstitutesMeaningful Participation?")

• "Inactive users" also provide value and contribute to meaningful participation.

•An example to show how meaningful participation is hard to define

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