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• They are convincing because they are structured by rhetorical strategies
ex) universal claims, revolutionary urgency and inclusive pronouns.
• They assume all users are equally creative and are created equal.
-Users --> actual creators and inactive participants.
• We need to more scrupulously and critically analyze the participatory culture, mass creativity, and co-creation.
• Many companies are still not interested in the co-creation model.
-Still in the commodity culture.
• A paradigm shift
• The texts of Wikinomics, ‘We-Think’, and Cluetrain are critically analyzed.
• Web 2.0 manifestos encourage the' co-creation' model'
• uncritically adopted by cultural theory.
• Counterargument (Chapter 4 "What ConstitutesMeaningful Participation?")
• "Inactive users" also provide value and contribute to meaningful participation.
•An example to show how meaningful participation is hard to define