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  • Video Game console industry
  • Been around since 1985
  • Founder: Fusajiro Yamauchi
  • Created some of the best game systems of all time after the famous NES
  • There are 30 game consoles by Nintendo to date and one pending.

Questions?

Concerns?

Emotional Reactions?

Final thoughts

Nintendo:

I highly encourage Nintendo to add eShop support onto PC and Smartphones. This will help to increase the users impulse to purchase games.

Sony:

In order for Sony to compete in the gaming and entertainment industry, the company must be able to focus on the products and services of those specific platforms.

Nintendo Details

Nintendo SWOT Analysis

Weaknesses:

Strengths:

  • Doesn't appeal to serious gamers
  • Limited online gaming options
  • Not known for sophisticated graphics
  • Global company
  • Not overly-reliant on markets
  • Well-known for creating games for families such as the Wii
  • Great for entertaining children on the road
  • Unique games

Threats:

  • The rapid growth of online and mobile games
  • Lack of diversity in the company outside of gaming

Opportunities:

  • Online gaming
  • Creating better consoles similar to the Wii

Data Analysis

Sony SWOT Analysis

Weaknesses:

  • High cost of media production (lost 6.3 billion to LG & Samsung)
  • Diversified in too many business segments

Strengths:

Agenda

  • Built a well-known brand
  • Variety of departments in technical field
  • Notable product: PlayStation
  • Strong foothold in entertainment industry such as Sony Music and Sony Pictures
  • Highest sold: Nintendo (DS & 3DS)
  • Lowest sold: Sony (PSP & PS Vita)
  • Nintendo details
  • Sony details
  • Data analysis of Sony and Nintendo
  • SWOT analysis Nintendo
  • SWOT analysis Sony
  • General thoughts, opinions, and ideas
  • Q&A

Sony Details

Threats:

  • Price competition with LG & Samsung such as TVs and mobile devices
  • Apple TV competition

Opportunities:

  • Four -screen strategy (TVs, computers, smartphones, and tablets)
  • Act independently in smartphone and tablet industry
  • Gaming & entertainment platform
  • Founders: Akio Morita & Masaru Ibuka
  • Started in 1946, popularized by mid-1950s
  • February 2015: profits in PS, film, & TV production
  • Notable games:
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