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Social Media as a Tool for Health Communication
1
Transcript
Pitfalls
Posting Identical Content on Different Networks
Paid Promotions
Treating Social Media Like Company Website
Right audience at Right time
Sea of information
Detailed Demographics
Key Promises
Improve reach and user engagement
Improve trust and authenticity
Deliver messages relevant to the individual
Channels of communication- NHM Pathanamthitta
Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Points to consider
Frequency
Contents
watermark
Verification
Quality
What is Social Media?
Social Media as a Tool for
Health Communication - NHM PROGRAMS
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