Chapter 9 BALANCING DEMAND AND PRODUCTIVE CAPACITY

19.CHARACTERISTICS OF GOOOD RESERVATION

• TO GAURANTEE THAT SERVICE WILL BE AVAILABLE WHEN ACUSTOMER WANTS
• CUSTOMER SHOULD BE ABLE TO COUNT ON AVOIDING A QUEUE
• ENABLE REVENUE MANAGEMENT AND SERVICE TO PRESELL A SERVICE
• ALLOW DEMAND TO BE CONTROLLED AND SMOOTHED OUT IN MANAGABLE WAY
• DATA OF RESERVATION HELP ORGANITATION TO PREPARE OPERATION AND FINANACIAL PROJECTION OF FUTURE PERIODS

13.CYCLE OF CHANGE IN LEVEL OF DEMAND

15.WHICH OF THESE EVENTS CAN BE PREDICTED?

ACCIDDENTS

FIRES

CRIME

WEATHER

16.HOW WOULD YOU LIKE TO MANAGE DEMAND FOR DIFFERENT CAPACITY SITUATION

RESERVATION SYSTEM

DAY

WEEK

MONTHLY

YEAR

HALF YEAR

11.WHAT ARE TACTICS YOU USE TO ADJUST LEVEL OF CAPACITY TO MEET DEMAND

• SCHEDULING DOWNTIME
• CROSS TRAIN EMPLOYEES
• USE PART TIME EMPLOTEES
• INVITE CUSTOMERS TO PERFORM SELF SERVICE
• ASK CUSTOMERS TO SHARE
• CREAT A FLEXIBLE CAPACITY
• RENT OR SHARE EXTA FACILITIES AND EQUIPMENT

12.TACTICS TO MANAGE DEMAND LEVEL

14.UNDERLYING CAUSES OF CYCLIC VARIATION IN DEMANDS

• MARKETING MIX CAN BE USED TO SHAPE DEEMAND
• USE PRICES AND NONMONETARY COSTS TO MANAGE DEMAND
• CHANDE PRODUCT ELEMETS
• MODIFY TIME AND PLACE FOR DELIVER
• PROMOTION AND EDUCATION

5.WHAT KIND OF INFORMATION YOU REQUIRE TO UNDERSTAND THE PATTERN OF DEMAND

7.IDENTIFY MAJOR SEGMENT USING YOUR SERVICE?

• STUDENTS
• FAMILY
• ALL PEOPLE WHO ARE AND ABOVE MIDDLE- lower CLASS

8.IDENTIFY SEGMENTS FOR WHICH FLUCTUATION IS MORE AND LESS

• STUDENTS
• 35 PLUS

• EXCESS DEMAND
• DEMAND EXCEED
• EXCESS CAPACITY
• A WELL BALANCE BETWEEN DEMAND AND SUPPLY

6.WHICH SITUATION, YOU MAY FACE DURING YEAR IN CASE OF YOUR SERVICE?

• EXCESS DEMAND
• EXCESS CAPACITY
• DEMAND EXCEED OPTIMUM CAPACITY
• DEMAND AND SUPPLY ARE WELL BALANCE

SCHOOLS

HOLIDAYS

SEASONAL CLIMATE CHANGE

PUBLIC HOLIDAYS

NATURAL CYCLES

1.HOW DOES FLUCTUATION IN DEMAND THREATEN PROFIBILITY

3.SELECT ANY SERVICES

• THEATERS

4.IDENTIFY ASSETS AND RESOURCES YOU REQUIRE TO DELIVER SERVICES

• PHYSICAL FACILITIES DESIGNED TO CONTAIN COSTUMERS
• STORING /PROCESSING GOODS
• PHYSICAL EQUIPMWNT TO PROCESS PEOPLE,POSSESIONS OR INFORMATION
• STAFF
• INFRASTRUCTURE

• RANGES IN FREQUENCY
• HAVOC WITH EFFICIENT OF PRODUCIVE ASSETS.
• ERODES PROFATIBILITY

2.IDENTIFY SERVICES SUFFERING FROM FLUCTUATION IN DEMANDAIRLINES

• RESTAURANTS
• VACATION RESORTS
• COURIER SERVICES
• CONSULTING FIRMS
• THEATERS
• CALL CENTERS

9.WHAT WILL BE IMPACT OF DEMAND FLUCTUATION ON YOUR SERVICE BUSINESS?

• SHOWS ARE HOUSEFULL/EMPTY
• YOU CAN CHARGE FOR PREMIUM PRICES
• SOMETIMES SHOWS ARE NEEDED TO BE CANCELLED
• MINIMUIM PEOPLE ARE REQUIRE TO BEAR COST FOR RUNNING A SHOW

10.WHICH OPTION WOULD YOU PREFER TO MANAGE DEMAND FLUCTUATION

• ADJUST LEVEL OF CAPACITY TO MEET DEMAND
• MANAGE LEVEL OF DEMAND

17.WHY DO WAITING LINES OCCURE

NO. OF ARRIVALS EXCEEDS THE CAPACITY OF SYSTEM

SLOW TICKETING PROCESS

A SYMPTOM OF UNSOLVED CAPACITY

18.STEPS TO MANAGE WAITING

Chapter 9

BALANCING DEMAND AND PRODUCTIVE CAPACITY

RETHING DESIGN OF QUEUING SYSTEM

INSTALLING A RESERVATION SYATEM

TAILORING THE QUEUING SYSTEM

MANAGING CUSTOMERS BAHVIOUR AND PERCEPTION

REDESGNING PROCESSES TO SHORTEN TIME OF TRASACTION

20.DIFFENT CONCEPTS/ISSUES FOR WAITING LINES IN MIND OF CUSTOMERS