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How does your media product represent a particular social group?- Evaluation

What is a social group?

Exclusion:

Clothing:

Representation:

A social group is a group of people who interact with each other and share similar characteristics and interests which creates a sense of unity.

Chosen social group:

Aberrant Decoding:

People in this social group have a very individualistic style with a non-mainstream fashion sensibility so would prefer to purchase their clothes from charity shops and thrift shops as the pieces of clothing are more unique than shopping in high street stores. However not everyone dresses this way who are in this social-group and may shop in high street stores such as Urban Outfitters or American Apparel.

The social groups that aren't included are those who aren't interested in Indie music. For example I wouldn't expect someone who enjoys listening to Pop music as they listen to more mainstream music who follow trends that are set by celebrities unlike people who are in the social group of Indie who don't listen to mainstream music and don't follow trends.

I believe that my magazine has represented this social group positively because of the aesthetics of the magazine as a whole. In addition the style of the magazine is very minimalistic and this what my target audience who are interested in this genre of music wanted. Also the purpose of my magazine is to showcase well known Indie artists but also unknown artists which will help my audience to develop their music taste even further.

People who aren't in the 'Indie' sub culture may interpret my magazine as pretentious because of not using typical conventions you would normally see in a music magazine. People that are in the out-group may see those who are in the in-group as people who try hard to be different and don't actually enjoy Indie music.

I decided to represent the sub culture of 'Indie' youths who enjoy listening to bands and artists in this genre. This sub culture is hard to distinguish in a crowd of people compared to the 'Mod' sub culture which has a specific style and music taste. I wanted to represent this sub culture as I believe that there isn't enough magazines that are dedicated to this social group.

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