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Miles and Snow Four Strategic Types

Reactors

Prospectors

Raymond Miles and Charles Snow

In their 1978 book organization strategy, structure and process, they argued that different company arise from the way companies decide to address three fundamental problems.

  • No clear organization approach

  • Lack of response mechanism with respect to environment

  • Example: Nokia.

  • Highly innovative firm
  • Seeking out new markets and new opportunities
  • Oriented towards growth and risk taking
  • Structure will be;

* Flexible

* Low in formalization

* Decentralized control

E.g. 3M

1. Entrepreneurial

2. Engineering (or operational)

3. Administrative problems

Analyzers

Miles and snow's four strategic types of organization

Defenders

  • Somewhere between Defenders and Prospectors

  • Strategy of Analysis and Imitation

  • Flexibility and Stability

  • Example: IBM
  • Seek stability

  • High division of labor, standardization of operations,high formalization and centralized decision making.

E.g.

  • BIC Corporation
  • Mrs. fields incorporation

1. Defender

2. Prospector

3. Analyzer

4. Reactor

Thank You

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