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It was actually quite a long process. In 1996, Greenpeace began an investigation into soft PVC toys. They found that soft PVC toys can contain hazardous chemicals, sometimes in pretty big quantities and that these chemicals can leak out of the toys. Further investigation revealed that some of these chemicals, called phthalates have not been thoroughly studied to assess hazzard. Next, they contacted and met with the International Council of Toy Manufacturers, only to discover that toy manufacturers do not believe that a safety concern exists. European governments and toy retailers, however, are taking the issue seriously and have begun to take action by eliminating all PVC toys. They are now informing more of the world baout these damaging effects of PVC plasitc in toys and providing alternatives. It's gradual but, slowly they're making their marks and improving the toys into something more safe.
Uses of PVC in toys can also be replaced with traditional materials such as wood, cloth and natural rubber. These alternative materials were often used for toys before the rapid increase in plastics use and should be considered among the best alternatives.
The study of PCS toys, has focused mostly on uses of PVC in "soft" toys, such as inflatable toys, teethers and squeeze toys, dolls, etc.
By Nick Wilson
Here are some PVC (FREE) toy brands.
Brio (verified with the company on Mar. 6, 2007)
Early Start
Gerber (verified with the company on Sept. 3, 2003)
Lego (verified with the company on Sept. 3, 2003)
Primetime Playthings
Sassy (except for vinyl books: Who Loves Baby Photo Book", "Splish Splash Bathtime Book", "Hello Me Hello Bee Book", "Baby’s Peek A Boo Book", and ABC Books; verified with the company on Sept. 3, 2003)
Tiny Love
Safety 1st (verified with the company on Sept. 9, 2003; completely phased out in 1999)
Manufacturers that will not use PVC in toys for children under 3 years of age:
Chicco (some sources indicate that they also do not use PVC in any of their products)
Manufacturers that will not use PVC in toys for children under 18 months of age:
Battat (verified with the company on Sept. 8, 2003)
More Photos
http://www.zimbio.com/pictures/6OhyV9LBvo4/Activists+Protest+Use+PVC+Toys+New+York+Toys/QKUc_wEqbeq