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Ethos, Pathos, & Logos in Ads
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Transcript
Wrap Up
Three rhetorical appeals:
- Ethos (credibility)
- Pathos (emotion)
- Logos (logic)
Advertisers often use more than one to persuade an audience to buy a product, use a service, or support their cause.
Practice: Try and notice ads over the next few days. What types of appeals are you noticing the most? The least? What's most effective?
Logos Examples
Pathos Examples
What types of appeals are these ads utilizing?
Ethos examples
Rhetorical Analysis of Ads
Review: What are the rhetorical appeals?
These appeals attempt to persuade an audience through a variety of mechanisms.
- Ethos: Ethical or credibility of the speaker
- Pathos: Emotional appeal
- Logos: Logical appeal
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