What kind of media institution might distribute your music magazine and why?
Hearst Corporation is an institution that may distribute my magazine. It also distributes the magazine “Cosmopolitan” which is where I got some of my ideas from. Cosmopolitan is also a pop music magazine and quite feminine. After visiting their website I saw that they also distributed magazines such as Elle. Elle, along with Cosmopolitan would have a very similar target audience as my music magazine which is teenage girls. Both magazines are also quite feminine. We can easily guess the target audience for both magazines as they include a lot of the things teenage girls would generally be interested in, such as the latest gossip, interviews, all about their favorite celebrities and other similar things. These are some of the things that I have also included in my music magazine showing that it is the best institution to distribute it.
The idea of a covered heading on my magazines front cover was one that i got from Cosmopolitan and Elle magazine. Keeping in mind my target audience, i used colours such as baby pink, hot pink and white to make it look quite feminine. After having a look at different distribution companies i came to a conclusion that Hearst Corporation would most likely distribute my magazine because of my target audience, the colours that i used on my magazine and the contents inside it.
Cosmopolitan is a pop music magazine. It is also aimed at a female target audience along with the magazines Elle and Harper's Bazaar.
A media institution is a company that owns a lot of companies in various mass media. For example television, radio, publishing, motion picture, and the Internet. It is an established, often-based organization and can produce and distribute media products publicly or privately.
The colour that i used for my contents
page was a bright purple, i also added gradients on PhotoShop to give it a nice effect, colours like these are usually used on magazines such as Elle. On my contents page i had numbered the sub headings. I got this idea from Cosmopolitan magazine. Also another reason i used this idea was because of the results i got from SurveyMonkey on my audience survey.
Magazines distributed by Hearst Corporation, especially the pop music ones, have contents pages that include a lot of pictures .
Hearst Corporation homepage
and distributed magazines
My double page spread includes a lot of text and only one main image of the model. Not only magazines distributed by Hearst Corporation, but many other pop music magazines carry out this idea. The colours i used are quite feminine which will easily attract the attention of my target audience. Cosmopolitan also uses this idea of colours as they have the same female target audience.
The information included on Cosmopolitans double page spread is all about the artist and their latest albums, this is also what my magazines double page spread is about so that it interests the readers.
I used quite feminine colours such as pink and white which is similar to what magazines such as Harper’s Bazaar, Elle and Cosmopolitan would use, these are some of the magazines which Hearst Corporation distribute. Most magazines distributed by Hearst include the latest gossips and weight loss tips etc. Teenage girls are usually very weight conscious and take interest in music genres such as pop. This further shows that Hearst Corporation has a similar target audience to mine. Also some of the ideas that i carried out on my own magazine, were inspired by magazines distributed by them.
