WCM

"The next big thing(s)? Those two big things on the sides of your head."

-Mary Meeker, Kleiner Perkins

Passive + Active

Kick back + Lean in

Create + Follow

Background + Foreground

Personal + Shared

People can't get enough.

They click things they don't mean to…

Phones just aren't built for banners.

But audio is built for phones.

“Streaming services are everywhere! The heightened awareness has resulted in more consumers embracing the model and eschewing their old beliefs around the need to own their media; which has given rise to more investment in the sector, innovation around business models and M&A activity."

Jon Irwin, CEO, Rhapsody

Yes. Audio's time has come.

And advertisers want to understand it better.

How many?

How long?

How often?

What device?

What dayparts?

What demographics?

We've created the next multi-billion dollar marketplace.

That's the Connection Cooperative.

Where Audio, Audience and Advertising Connect.

Dollars Are Flowing In

“Streaming services are everywhere! The heightened awareness has resulted in more consumers embracing the model and eschewing their old beliefs around the need to own their media; which has given rise to more investment in the sector, innovation around business models and M&A activity."

Jon Irwin, CEO, Rhapsody

advertisers

have had enough.

But

if they click at all.

People have

fat fingers.

Audio lives above the fold.

That's where we come in.

No clicking.

No fingers.

Just two ears listening to

one thing at a time.

That’s music to any advertisers’ ears.

investment

dollars

And the

800-pound gorillas are just getting in.

So

are pouring in

genius:

noun

the ability to blah blab blah.

THIS IS NOT YOUR

TYPICAL DISCUSSION

ON CREATIVITY

"Music is something that is so inherently important to people that it makes sense for gigantic companies to have music strategies."

Daniel Ek, Spotify

genius:

noun

the ability to blah blab blah.

dsdfd

You see, the world is going mobile.

Audio's no different.

Most listening happens on mobile.

vdfdsfds

Audio's no different.

You see, the world

is going mobile.

Most listening happens on mobile.

is getting to be kind of a big deal.

connecting

We give audience a more fun, more rich,

more shareable experience.

That excites more than the ears.

By

Publishers get a bigger, more bonded audience that engages with them because they want to, not because there are no other options.

And advertisers are pleased to underwrite the whole thing because we're providing a new means of connecting with audience like no other channel can.

audio, audience and advertising