Bounty Select-A-Size Tackles Big Messes
October 2012-March 2013
Program Results
2,027,505,175 Impressions
1st Stop: The State Fair of Texas
CPM: $0.54
Quality score: 74.77
Tone: 2.7*
- Sponsored the food court at the State Fair of Texas
- Enlisted Travel Channel's Adam Richman (Man Vs. Food), to launch the "Tastiest Mess in Texas" contest
- Bounty "Clean Crews" were on hand to engage fair-goers with a fun photo activation and product demonstration
Garnered over
375 million impressions!
5 Broadcast Placements
2 Print Placements
28 National Online
1 Radio Broadcast
Photo Results:
Total pictures taken: 856
Facebook Posts (to personal pages): 578
Facebook Views of Photo opp: 1,295
Twitter Posts (to personal pages): 38
Twitter Post Views: 121
Photos sent to consumer's email: 664
Downloads (to their desktop): 1,631
*Key
1 - Negative ; 2 -Neutral; 3 - Positive
2nd Stop: 2013 Rose Bowl Game VIP Tailgate
Program Goal
Photo Results:
Total pictures taken: 64
Facebook Posts (to personal pages): 42
Facebook Views of Photo opp: 96
Twitter Posts (to personal pages): 3
Twitter Post Views: 9
Photos sent to consumer's email: 49
Downloads (to desktop): 121
Garnered over 529,629,343 impressions!
500 Million Impressions
Benchmarks
Planning
3rd Stop: Miami Carnival
4th Stop: The 26th Annual Kids Choice Awards
Objective:
Convince our WHO one sheet of Select-A-Size can tackle her messes & use less!
Communication Idea:
Bounty Select-A-Size is the little sheet that cleans up big messes!
Plan:
Hit the road with Bounty Select-A-Size...
- Spicing up Miami's Carnival with the "Tastiest Mess in Miami" Contest
- Working with Telemundo's Chef James Tahhan (Un Nueva Dia) to host and judge the Miami Carnival Cooking Contest
At the 26th Annual Kids Choice Awards, Bounty Select-A-Size took on a whole new messy challenge: Slime.
Garnered over 179,382,955 impressions!
Garnered over 341,745,235 impressions!
Photo Results:
Total pictures taken: 114
Facebook Posts (to personal pages): 32
Facebook Views of Photo opp: 45
Twitter Posts (to personal pages): 3
Twitter Post Views: 10
Photos sent to consumer's email: 56