Classical Conditioning

Alexander Wang x The Weeknd

Dunkin Donuts

US: Popular men, like The Weeknd, believe Alexander Wang's clothing is good enough to team up with and create his own line.

UR: Alexander Wang suits some of the most influential people in pop culture.

CS: #WANGXO clothing line

CR: Wearing the clothing created by these two men will bring you closer to them and feel like them.

AIMED AT: This is aimed at fans of The Weeknd, like me. This clothing line aims to expand the fan base of both of these men by creating a relationship between clothing, pop culture, and music.

US: Dunkins taped to a student's hand.

UR: Dunkins is relied on by many people around the world and for different reasons.

CS: Dunkin Donuts coffee

CR: Dunkins' coffee will help students get through finals week because it is a strong coffee that works.

AIMED AT: This is aimed at students who are trying to get through sleepless nights of finals week.

Jack Daniel's Whiskey

Tostitos

US: Jack Daniel's is a holiday whiskey.

UR: Drinking Jack during the holidays creates a great time.

CS: Jack Daniel's

CR: Drinking Jack with your family during the holidays means you will all have a great time and hopefully responsibly.

AIMED AT: This is aimed at those who enjoy the holidays and want to have a little fun.

US: Tostitos is not only a great chip and the official chip of the NFL, but you can win NFL tickets every week if you eat them.

UR: Buying Tostitos is a great way to possibly earn free tickets to an NFL game, for FREE.

CS: Tostitos

CR: Those who want to go to football games will want Tostitos to earn a chance at free tickets.

AIMED AT: This is aimed at the football fans who would want to go to a free game. The can do this simply by buying Tostitos.

Nike Soccer

Under Armour

Aveeno

Smart Car

US: Very very good looking woman using this moisturizer.

UR: Celebrities with a lot of money and with good looks trust Aveeno

CS: Aveeno

CR: Using Aveeno will make users just as beautiful if not even more, than Jennifer Aniston

AIMED AT: This is aimed at women who are looking to become more beautiful. Jennifer Aniston helps because she is very good looking and women aspire to look like her.

Wheaties Feed "The Greatest"

UCS: Strong, confident athlete wearing Under Armour giving directions on the field.

UCR: Under Armour is the best brand for athletic wear because such influential athletes like Tom Brady are wearing it.

CS: Under Armour

CR: Wearing UA will make you one of the greatest athletes in the history of athletics like Tom Brady.

AIMED AT: This ad is aimed at young athletes who want to be better than their competition. It is trying to tell them that in order to be the best, you have to wear UA.

UCS: One of the best player from the Netherlands lining up a free kick with a wall of defenders blocking the net.

UCR: Nike is the best boot for soccer players of every age and levels because even the pros use it.

CS: Nike soccer cleats

CR: Wearing Nike soccer cleats will give you extra skill that you don't have with any other cleats

AIEMD AT: This aims at young soccer players who are looking to improve their game and be great.

blackpeoplemeet.com

UCS: Elephant on top of the very small Smart Car.

UCR: The Smart Car is a very strong car that can hold a lot of weight and pressure.

CS: Smart Car

CR: If you drive a Smart Car, then you will be safe for when it starts raining elephants. Smart Cars are some of the strongest cars out.

AIMED AT: This ad is aimed at those looking for a new, safe car (maybe parents looking to get their kids their first car). Seeing the elephant on top makes them think that Smart Cars are the way to go.

US: One of the greatest boxers of all time eats Wheaties, feuling him to greatness.

UR: Wheaties is eaten by the greatest athletes in the world.

CS: Wheaties

CR: Young athletes, male or female, decide that they want to eat Wheaties because they see all these star athletes eating/advertising Wheaties.

AIMED AT: This is aimed at those young athletes who want to be as great as Muhammad Ali in their respective sports. They believe Wheaties will get them to that point.

UCS: This lovely couple is impeccably happy and they met on blackpeoplemeet.com

UCR: This site can guarantee you love before Valentine's Day! Not only that, it's so easy, you can find it on your very handy mobile device.

CS: blackpeoplemeet.com

CR: If you're lonely and looking for love, blackpeoplemeet.com can find you somebody to love, and it's free.

AIMED AT: This ad aims at singles who are looking for a soulmate by Valentine's Day. Making it free draws in more people because it is easier/safer than putting credit card info on the web.

Classical Conditioning

R. Alay