Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Team Case: UnME Jeans
9
By: Team A
These variables are known as the marketing mix or the 4 P's of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market.
Seven Jeans
- Product- Jeans for women, men, kids, sportswear, handbag and footwear.
- Price-$169 to as high as $245
- Place-Broad Distribution
- Promotion-Famous Ads, Celebrities
- Service-Refunds
Add Men's Line
- Men’s luxury spending rose 42%
- The share of dollars men spend on luxury apparel has grown more rapidly than women’s since 2007, up 81% for men
- Turned off by fashions promoted in magazines and stores
- Prefer to shop at men’s only stores
- Quicker shopping experience
Recommendation
- Enter new market
- The men’s premium/luxury market is on the rise
- Men have more brand loyalty
Any Questions?
7 Marketing Qs
Harvard Business Review
UnME Jeans
Case Prepared By:
Pofessor Steenburgh
and
Professor Avery
The History
Consumer Buying Steps
Note: The company mentioned in
this case is ficitonal.
7:
Analysis
Top 7 Marketing Questions
The Situation
Expectations
Edge
Sam
Josh
Where
How?
Heather
UnME Jeans
(cc) photo by tudor on Flickr
What Price?
Communicate
Service
YouTube Marketing Campaign
Celebs Tweet
Marketing Tactics
Consumer
Gurus
DulceCandy87
Twit Pic Campaign
Top Fashion Guru on YouTube
Buying
Decision
- It is important to be able to identify what stage of the buying process potential customers are in.
(cc) image by quoimedia on Flickr
(cc) image by rocketboom on Flickr
Male
Consumer Behavior