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Innovation
Importance of innovation
Measuring innovation
Innovation = theoretical conception + technical invention + commercial exploitation
New products and services
Improvement in quality
Decrease the costs
Economic growth
Social media content as an indicator is not meant to capture all aspects of innovation or to substitute for other indicators, but is seen as a useful addition to the range of indication available.
Improvement in customer relationship management
Content generation
Competitors analysis
Information retrieval
Characteristics of user generated content in social media
Sentiment analysis level of accuracy
Improvements in analyzing contents in terms of their polarity
Considering users impact in social media
Innovation is a complex process made from different activities therefore a promising solution would be an analysis of multiple indicators which might allow us to measure innovative performance through a more complex, more informative, composite measure. (Hagedoorn, 2003)
MASTER’S THESIS
Necessity of moving businesses to social media is MUST
Case study of six major companies in computer industry
First supervisor: Professor Helinä Melkas
Second supervisor: Professor Jari Porras
Author: Arash Hajikhani
Building search query:
Standford University Sentiment analysis API
• Active in social network services in number of fans/followers
• Scale of available generated content for the studied period
• Existence of evaluation history of innovation performance by major ranking and indexing publishers
User | Tweet | Date
Unstructured data:
Data Preparation: Cleaning, Filtering, Simplifying, Uniform
Collected for long period
Research & Development data
Economic significance of innovation products
Patent activity
Long history
Structured
Source of information
Small firms
Indication of invention rather than innovation
Quite late in the innovation life cycle
Innovation survey
Regular interval data collection
Data about innovation expenditure
Information from non innovators
Low response rate
Bibliometric data
Reliable data source
Data sources
In-house innovation
larg firms
Main research question:
Is social media content a high potential indicator for measuring innovation performance?
1.1 What is the value added of using social media content as indicator in comparison to other major innovation indicators?
1.2 What methodology can evaluate User Generated Content (UGC) more efficiently?
NOW
Before
Worlds Most Innovative Companies
2013
2009