Epsilon

Drive higher return on marketing spending

Keep the marketing machine running

Amplify goes to the next level.

"I get by with a little help from my friends"

— The Beatles

They are

6x

more likely to show higher profitability

You need to do it all…and then some.

Like plugging a guitar into an amp, it ensures that your marketing has the reach and impact that you need to succeed.

Help grow revenue and market share

How are we uniquely able to do that?

Improve customer satisfaction and retention

Organizations adopting these efforts succeed.

They routinely see dramatic improvements in MROI, customer churn, company revenue and profit and revenue per employee.

They are

They gain

4–8%

5x

You know the song — you hear it every day.

Unique cross-device identification and media coverage, enabling you to reach customers where and when they’re most likely to respond, with minimal waste and duplication.

higher revenue growth than peer companies

more likely to show higher customer retention

And it's getting tougher all the time.

Proprietary data assets and proven analytics horsepower, enhancing your efforts with real-time interactive models and actionable consumer insights.

Real-time decisioning and contact capabilities, accelerating your teams’ ability to match offers and content to customers at the right time and with the right context.

With a little help from Epsilon, you can more than get by.

As technology, marketing and customer expectations rapidly evolve, so do your challenges.

They are getting bigger and more complex.

Amplify delivers results.

161%

$1 billion

A new

segment identified for Hilton

increase in campaign revenue per customer for United Airlines

15%

More than

of media budget freed up for Dell

Epsilon Amplify is made for big, complex challenges.

Some vendors will implement marketing software — over the course of years.

Other vendors will claim breakthrough product capabilities.

Designed to solve the marketing problems you face today, tomorrow and next year, it does three essential things:

Epsilon makes your marketing work for your business now — and over the course of the years to come.

1

2

Enhances insights, decisioning, and reach,

improving how well your teams know, engage with and reach your customers.

Augments — not replaces — existing staff and agencies, helping you do more and get better results without immediate rebuilding.

This let’s you move quickly and gives you time to address more structural issues.

3

Amplify your marketing for big success.

Identifies and eliminates inefficient marketing spend, eliminating wasted and duplicate budget items, including media, one of your largest budget items.