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CROWDFUNDING
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CROWFUNDING
PROS
Minimizes time and cost
Access to capital
CONS
It's something "All or Nothing"
SUCCESSFUL EXAMPLES
There is only one marketing channel
AMANDA PALMER
IP at Risk
“Direct to fan”
“Pay what you want”
Not right for 'Business to Business' products
Establishes a Customer base
ICE BUCKET
CHALLENGE
$ 115 million
Not recommended for large capital needs
(max. $100,000)
CROWDFUNDING
FOR EDUCATION
TYPES OF CROWFUNDING
Reward-based
Equity-based
UNSUCCESSFUL EXAMPLES
private
companies
New York City Opera – Kickstarter
exchange of
actual shares
Goal: $1 million
Pledged: $301,000
$100,000 or more
less than $100,000
long-term
client-facing
1 - 3 months
Donation-based
Ubuntu Edge Phone – Indiegogo
Goal: $32 million
Pledged: $12.8 million
anything in return
Lending-based
social causes
loans
&
charity best
pre-determinated timeline
short-term
1 - 3 months
do not give up equity
less than $10,000
Melissa Joan Hart's
Romantic Comedy - Kickstarter
return + interest rate
Goal: $2 million
Pledged: $51, 605
English for Business III
2nd GIB
GO
Clara Fernandez
Isabel Quiles
Clara López
Mónica Seguí
María Ten
What is"Crowfunding" ?
large number
of individuals
Small amounts
of capital
"rich gets richer"
"smart gets richer"
using social media
to finance a
business venture