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Ads & Maslow's Hierarchy
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Ads & Maslow's Hierarchy
By Harmony
This ad for Rosetta Stone belongs in the self -actualization area because by learning new languages you can reach your highest potential in communicating, expand your knowledge of cultures, express yourself to more people in more places, therefore putting itself at the top of the pyramid.
The university ad above reflects the top of the pyramid because by finishing university you can reach your full potential in employment opportunities, education, and express your personal creativity based on what you choose to pursue in school and career, thus adding to the fulfillment of ones self actualization.
Reaching full potential, accepting, solving, creativity
This Lamborghini advertisement belongs in the esteem category because having expensive items such as fast/expensive cars can convey an impression of wealth, luxury, and superiority to other people. This would make the owner feel more confident, feel more superior, therefor increasing their self esteem and helping to fulfill their esteem need.
This Revlon Foundation ad relates to the esteem need because wearing makeup makes people feel more confident, feel more attractive, express their confidence, and may appear more attractive to others, giving them more self esteem, benefiting their need for esteem.
Confidence, achievement, respect
Friends, Family, Intimacy
This dating service advert relates to the love need because having a relationship offers connection, intimacy, friendship, and potentially family, thus fulfilling the need.
This unlimited calling advertisement relates to the love/friendship need because by offering unlimited calling one can talk to friends plenty, increasing socialization, therefor strengthening friendships and connections, helping to fulfill the need.
This life insurance ad is
related to the safety category too, health and family are part of this area. Life insurance offers money to the family of the deceased, as the ad states "if people rely on you, you need life insurance" having life insuring would offer a safe and secure feeling that your family will have money to use if you pass.
This Allstate car & home insurance ad relates to the safety needs in the 2nd pyramid level, because this provides a person with stability with their home situation, if something happens to their home or car, their insurance will have their back, offering safety & security.
Health, property, employment, stability.
This Mcdonalds ad fits into physiological needs, because it's a food company, and we need food to survive, putting it at the bottom of the pyramid in physiological needs.
This clothing ad fits into physiological needs because clothing is a basic need to keep us warm, and this is advertising a clothing brand.
Food, water, air, shelter, sleep.