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Consumerism's Impact upon Gender Roles post- World War II
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Questions, and Comments
How Are Gender Roles Developed?
As children, we are given information and are taught the way we should think or act. This influence by those in our immediate social circle shapes our outlook on life.
According to statistics Canada, there is a higher percentage of women enrolling in post-secondary than men, do you believe that gender identities and roles will change to reflect this current climate in the future?
Do you believe there needs to be some sort of pressure on advertisers to have gender neutral advertisements for consumers that are more reflective of our current society within Canada?
How Children View Gender Roles
Focus
Consumerism's Impact upon Gender Identity and Roles post- World War II in Canada
How do we as Canadians develop gender identities and roles
How does society view these gender identities and roles
How has society's view of gender identities and roles been impacted and shaped by consumerism post-1945 in Canada
What is the current Canadian stance on gender roles and identities
How advertisements and consumerism currently depict Canadian male and female gender identities and roles
How Society has been Impacted by Gender Identities and Roles
After WWII, male and female gender identities and roles were shaped heavily by consumerism in Canada. Those men that came back from WWII would start a new life and take up roles within the family, that society had created for them. Women's roles would also change in that they would have to deviate from their former roles. This idea of what male and female roles should look like within society, is currently reinforced through modern day advertising.