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Radio production is the art and science of writing, recording and producing the commercial elements, programming elements and pretty much everything you here on the radio.
Recorded
recorded sound effect
live
spot effect
It requires technical editing skills, imagination, a sharp ear and sometimes a good radio voice. Some radio producers and radio announcer use their own voice but have to edit others voices into the music, sound effects, and other elements that make up the radio program or commercial
Bright Acoustics
The audible (sound) scenery in which the voice is placed :
Dead Acoustics
having the writer present at the session often helps clear up any misunderstanding with the written word
The person in overall charge of achieving the end result
a good experienced technician with a good pair of ears can make everything work quickly and smoother
Good casting is essential and knowing the capabilities of each voice and personality helps
Relationship of the microphone (and therefore to the listener)
to the sound of voice that you are putting out or simply the position of the mic