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Capstone Bibliography

Danson, Steve. "The history of running shoes." BBC sport academy. 11 Sept. 2013. Web. 1 Jan.

<http://news.bbc.co.uk/sportacademy/hi/sa/athletics/features/ newsid_3935000/3935703.stm>.

Douglas, Scott. "A Brief History Of The Running Shoe." Runners world. 12 May 2014. Web. 1 Jan.

<http://www.runnersworld.com/running-shoes/a-brief-history-of-the-running-shoe>.

Fuer, Luke. "A History Of Adidas." DesignBoom. 13 Sept. 2014. Web. 18 Jan. 2014. <http://www.designboom.com/design/adi-dasslers-first-shoes-an-exhibition-by-adidas/>.

Brachmann, Steve. "The Evolution Of The Modern Running Shoe." IPwatchdog. 18 May 2014. Web. 1 Jan.

<http://www.ipwatchdog.com/2014/05/18/the-evolution-of-the-modern-athletic-shoe-a-patent-history/id=49594/>.

Mundsen, Dan. "The History Of Running Shoes." Running Tortoise And Hare. 8 Apr. 2013. Web. 1 Jan.

<https://runningtortoiseandhare.wordpress.com/running-shoes/history-of-running-shoes/>.

Dusen, Steven V. "The Manufacturing Process of Running Shoe Companies." UNC Education. 7 June 2013. Web. 1 Jan.

<http://www.unc.edu/~andrewsr/ints092/vandu.html>.

Peter, Caden. "25 Ads That Changed The Brands History." Business Insider. 4 Feb. 2013. Web. 1 Jan.

<http://www.businessinsider.com/25-nike-ads-that-shaped-the-brands- history-2013-8#the-very-first-just-do-it-ad-1988-1>.

The Waffle Trainer

- In the 1950's Bowerman used a waffle iron to set the soles of early prototypes

- The waffle sole was game changing

-The sole was extremely light and flexible

-Led to today's Free-run

Advertising

-Competition between shoe companies is growing

-Fashion is just as important as athletic performance

-Advertising shoes has increased dramatically

-Nike alone spends $100 per second on ads

-Endorsements

The Final Stretch

Air Bubble Cushions

- First major advance in the comfort of running shoes

-Ethylene Vinyl Acetate (EVA)

-Nike was first company to incorporate the air bubble (Nike Air)

- Many companies followed Nike Air's footsteps

-Running shoe technology, advertising, material and appearance have changed dramatically over the past 100 years

-Running shoes and running will continue to be important in the future

- As Oprah Winfrey said "Running is the greatest metaphor for life, because you get out of it what you put in"

The Boom In The Running Shoe Industry

The Evolution Of Athletic Shoes

-Footwear companies grew in size and popularity in the 20th century

-Shoe technology took off in the 60's and 70's

-Manufacturers involved podiatrists in production

The Evolution Of "Sneakers"

-Sneakers have gone from rubber plimsolls to to air cushioned, gel filled capsules

-Big step forward in the shoe industry

-Used vulcanization to melt rubber and cloth together

-Rubber soles were quiet, this led to "sneakers"

-1917 Keds sold in America- First trainers sold on a large scale

Sport Shoe Facts

-350 million sport shoes are sold yearly in the U.S

-When you run a mile your feet hit the ground 800 times

-Past 13 years, 13 million shoes have been recycled-used for tracks, fields and other playing surfaces

-Student who designed the Nike Swoosh was paid $35

- Nike is now worth $19 billion

Adi Dassler's Modification Of The Spiked Running Shoe

-1920 created a range of shoes

-Hand forged spikes

-Different shoes for different distances

-Used state of art materials to develop lightness

-1968 brush spikes replaced original four spikes

The Introduction Of The Spiked Running Shoe

Athletic Shoes Have Gone Through Significant Changes Over the Years

- 1890's J.W Foster and Sons (now Reebok) developed the spiked running shoe

-Foster started out selling plain running shoes

-Foster wanted a shoe that would increase his speed

-Running shoe technology, material, advertising and appearance have changed dramatically over the past one-hundred years.

- Topics; the introduction of spiked running shoes, Adidas's shoes for different distances, the evolution of sneakers, the three types of running, the waffle trainer, Nike Air, shoe advertising and materials

The Discovery Of The Three Types Of Running Had A Big Impact The Shoe Industry

Three types of running:

-Neutral

-Pro-nation

-Super-nation

Materials

By: Tavish Chandler

- Adidas's first running shoe was made of; goatskin, chrome and tanned leather

-Today's shoes are made of; carbon rubber, gel or liquid silicone, artificial suede nylon weave and many other materials

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