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Climate Change Awareness and Action Banner Ads
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Climate Change Awareness and Action Banner Ads
As a group, it was important to us to bring awareness not only to the problem of climate change, but also to illustrate some of the potential solutions which are available to everyday consumers. We unified our design by thematically including common sense in our commentaries, and by employing the sun image as a motif.
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LeaderBoard
Portrait
Jesse Franklin
Medium Rectangle
Our Mission
Sadie Cotton
Artists Statements
JF: I made my add to illustrate a common sense approach to our issue, which I intended to explain how simple of a problem we're talking about. Therefore, I used two common and simple slogans along with a simple theme of transitions to illustrate exactly what I meant with my statement. I did so by using transformation and opacity animations.
SC: I made my ad simple, but I tried to make it seem like the glacier was melting over time. I wanted to raise the issue about rising sea levels and how it is happening right now. I used simple transitions inbetween each glacier. To create the illusion that the sea is rising, I had it fade in to create a smoother tranistion. At the end of my ad, I have a link you can go to to take action in global warming.
LA: I tried to make my ad very simple and easy to follow while also delivering some hard facts that will hopefully encourage or scare people into helping save the planet. Scare tactics were a common theme in my ad and I did this by inserting semi-frightening quotes as well as having the background fade to black which is meant to be an ominous symbol. Opacity and Transformation animations were the two that I used the most as I believe that these two are the simplest and easiest to follow.