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CULTURAL IDENTITY VS. GLOBALIZATIONglobalization
5
Transcript
1. Americanization
1.1 Definition
- as synonymous with progress and innovation
- efficiency movement was called “rationalization"
- higher productivity, greater efficiency prosperity
- Americanization Sovietization , during the Cold War
1. Americanization
1.2 Examples
1. Americanization
1.3 Pros / Cons
- Starbucks
- from one single Outlet to nearly 20.000 shops
- homogenization
- McDonaldization
- process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world
- Coca Cola, Facebook, Google
- see and feel their presence
- Pros
- change an essential part of life
- not the abolition of traditional values
- integration of culture
- Cons
- rules do not allow countries to block imports
- end of cultural diversity
- dominated by monetary relationships and commercial values
3. Cultural loss
3.1 General
Perspectives:
Hybridization
- cultural mixing across continents
- movement of language, religious practices, culture
Homogenization
- cultural imperialism destruction of cultural identities
- dominated by a homogenized, westernized, consumer culture
- Americanization
structure
Cultural globalization
1. Americanization
1.1 Definition
1.2 Examples
1.3 Pros / Cons
2. Cultural loss
2.1 General
2.2 Examples
2.3 Pros / Cons
4. Identity loss
4.1 Definition
4.2 One giant, homogenous world culture?
5. Sources
- transmission of ideas, meanings and values
- marked by the common consumption of cultures
- diffused by the Internet, popular culture, media, international travel
- visible aspect diffusion of certain cuisines
- American fast food chains
3. Cultural loss
3.2 Examples
• language
- > 7000 languages worldwide
- information passed down through native languages
- languages are lost so are those traditions
- distribution through media, music, business
3. Cultural loss
3.2 Examples
- indigenous cultures
- loss of tradition
- expulsion
- reduction of raw materials, economical deveopment
3. cultural loss
3.3 Pros / Cons
- Pros
- diversification heterogenous society
- Cons
- adoption of the western culture as their own homogenous society
- suppression of the richness of their own culture - cultural loss
- loss + expulsion of the traditional kitchen
4. Identity loss
4.1 Definition
- increasing anonymity
- loss of own character
4. Identity loss
4.2 One giant, homogenous world culture?
5. Sources
https://en.wikipedia.org/wiki/Cultural_globalization
http://www.gfbv.it/3dossier/ind-voelker/global-sozial.html
http://whatisanthropology.blogspot.de/2012/12/globalization-effecting-chinese-culture.html
http://www.careerride.com/view.aspx?id=12770
http://www.debate.org/opinions/is-a-world-with-a-single-culture-possible
http://www.studienkreis.org/common/news/referat_oernek.pdf
http://www.bbc.com/future/story/20120522-one-world-order
CULTURAL IDENTITY VS. GLOBALIZATION
PRESENTATION BY THERESA WILLKOMM AND JOHANNA MOHR
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