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1. Americanization

1.1 Definition

  • as synonymous with progress and innovation
  • efficiency movement was called “rationalization"
  • higher productivity, greater efficiency prosperity
  • Americanization Sovietization , during the Cold War

1. Americanization

1.2 Examples

1. Americanization

1.3 Pros / Cons

  • Starbucks
  • from one single Outlet to nearly 20.000 shops
  • homogenization
  • McDonaldization
  • process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world
  • Coca Cola, Facebook, Google
  • see and feel their presence

  • Pros
  • change an essential part of life
  • not the abolition of traditional values
  • integration of culture
  • Cons
  • rules do not allow countries to block imports
  • end of cultural diversity
  • dominated by monetary relationships and commercial values

3. Cultural loss

3.1 General

Perspectives:

Hybridization

  • cultural mixing across continents
  • movement of language, religious practices, culture

Homogenization

  • cultural imperialism destruction of cultural identities
  • dominated by a homogenized, westernized, consumer culture
  • Americanization

structure

Cultural globalization

1. Americanization

1.1 Definition

1.2 Examples

1.3 Pros / Cons

2. Cultural loss

2.1 General

2.2 Examples

2.3 Pros / Cons

4. Identity loss

4.1 Definition

4.2 One giant, homogenous world culture?

5. Sources

  • transmission of ideas, meanings and values
  • marked by the common consumption of cultures
  • diffused by the Internet, popular culture, media, international travel
  • visible aspect diffusion of certain cuisines
  • American fast food chains

3. Cultural loss

3.2 Examples

• language

  • > 7000 languages worldwide
  • information passed down through native languages
  • languages are lost so are those traditions
  • distribution through media, music, business

3. Cultural loss

3.2 Examples

  • indigenous cultures
  • loss of tradition
  • expulsion
  • reduction of raw materials, economical deveopment

3. cultural loss

3.3 Pros / Cons

  • Pros
  • diversification heterogenous society
  • Cons
  • adoption of the western culture as their own homogenous society
  • suppression of the richness of their own culture - cultural loss
  • loss + expulsion of the traditional kitchen

4. Identity loss

4.1 Definition

  • increasing anonymity
  • loss of own character

4. Identity loss

4.2 One giant, homogenous world culture?

5. Sources

https://en.wikipedia.org/wiki/Cultural_globalization

http://www.gfbv.it/3dossier/ind-voelker/global-sozial.html

http://whatisanthropology.blogspot.de/2012/12/globalization-effecting-chinese-culture.html

http://www.careerride.com/view.aspx?id=12770

http://www.debate.org/opinions/is-a-world-with-a-single-culture-possible

http://www.studienkreis.org/common/news/referat_oernek.pdf

http://www.bbc.com/future/story/20120522-one-world-order

CULTURAL IDENTITY VS. GLOBALIZATION

PRESENTATION BY THERESA WILLKOMM AND JOHANNA MOHR

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