CULTURAL IDENTITY VS. GLOBALIZATIONglobalization

1. Americanization

1.1 Definition

• as synonymous with progress and innovation
• efficiency movement was called “rationalization"
• higher productivity, greater efficiency prosperity
• Americanization Sovietization , during the Cold War

1. Americanization

1.2 Examples

1. Americanization

1.3 Pros / Cons

• Starbucks
• from one single Outlet to nearly 20.000 shops
• homogenization
• McDonaldization
• process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world
• Coca Cola, Facebook, Google
• see and feel their presence

• Pros
• change an essential part of life
• not the abolition of traditional values
• integration of culture
• Cons
• rules do not allow countries to block imports
• end of cultural diversity
• dominated by monetary relationships and commercial values

3. Cultural loss

3.1 General

Perspectives:

Hybridization

• cultural mixing across continents
• movement of language, religious practices, culture

Homogenization

• cultural imperialism destruction of cultural identities
• dominated by a homogenized, westernized, consumer culture
• Americanization

structure

Cultural globalization

1. Americanization

1.1 Definition

1.2 Examples

1.3 Pros / Cons

2. Cultural loss

2.1 General

2.2 Examples

2.3 Pros / Cons

4. Identity loss

4.1 Definition

4.2 One giant, homogenous world culture?

5. Sources

• transmission of ideas, meanings and values
• marked by the common consumption of cultures
• diffused by the Internet, popular culture, media, international travel
• visible aspect diffusion of certain cuisines
• American fast food chains

3. Cultural loss

3.2 Examples

• language

• > 7000 languages worldwide
• information passed down through native languages
• languages are lost so are those traditions
• distribution through media, music, business

3. Cultural loss

3.2 Examples

• indigenous cultures
• loss of tradition
• expulsion
• reduction of raw materials, economical deveopment

3. cultural loss

3.3 Pros / Cons

• Pros
• diversification heterogenous society
• Cons
• adoption of the western culture as their own homogenous society
• suppression of the richness of their own culture - cultural loss
• loss + expulsion of the traditional kitchen

4. Identity loss

4.1 Definition

• increasing anonymity
• loss of own character

4. Identity loss

4.2 One giant, homogenous world culture?

5. Sources

https://en.wikipedia.org/wiki/Cultural_globalization

http://www.gfbv.it/3dossier/ind-voelker/global-sozial.html

http://whatisanthropology.blogspot.de/2012/12/globalization-effecting-chinese-culture.html

http://www.careerride.com/view.aspx?id=12770

http://www.debate.org/opinions/is-a-world-with-a-single-culture-possible

http://www.studienkreis.org/common/news/referat_oernek.pdf

http://www.bbc.com/future/story/20120522-one-world-order

CULTURAL IDENTITY VS. GLOBALIZATION

PRESENTATION BY THERESA WILLKOMM AND JOHANNA MOHR