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CEDEC Tourism

Par Marie-Claude Brière, coach d'affaires et stratège en communication web et classique, agence m.c.brière . 9 h de cours pour démarrer sa propre Page Facebook.
by

Marie-Claude Brière

on 13 November 2017

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Transcript of CEDEC Tourism

Brief history of the web
Web Values
Situation Analysis (SWOT)
Branding and positioning
Targets
Strategies
Social medias and their usefulness
Contents or stories?
Optimization (SEO)
The "curation" and the publication of "contents"
An overview of various social medias
Budget
Evaluation and Adjustments

SITUATION ANALYSIS AND DIAGNOSIS
SWOT Matrix
S
trengths (
F
orces)
W
eaknesses (
F
aiblesses)
O
pportunities (
O
pportunités)
T
hreats (
M
enaces)



POSITIONING
Branding
Service
Price
Product
Ambience

Service
Ease of reading space
Personality to staff
Mentions or honors

Price
Produit

Beautiful flyers, show products ...
Beautiful pictures of the services
High quality materials
Impeccable web and physical showcases
Complementary products / services

WHY?
Strategies
Become known ?
Increase notoriety/reputation?
Make someone act ?
...

TARGETS
Developing personas
The position in relation with the
competitors' (related to) offers
Persona is a
Fictional person
which represents
A target group

THE POWER OF SOCIAL MEDIAS
Imposing display with bright colors
Presentation of products in significant quantities
Transform price into something wow

#1 YOUR WEB SITE
Optimisation (SEO)
Choosing the right page name
Customize your URL
Complete your profile correctly
Good design for web (adaptative)
Think mobile first
Less text, more pictures
Human, human, human
Sites, phone and other SM
Keywords + Meta (first 18 words)
Call to action


Profile vs Page and Group
GASPÉ
May, 24, 2017

http://hispanic-marketing.com/
Building use
WOW Visual Effect
Set of colors, shapes and heights of products
Imaging these effects
TOOLS
https://blog.hootsuite.com/facebook-page-vs-facebook-profile/
Two themes will be addressed:

1- How to
develop a social media strategy

2- How to
increase the online representation and presence of the English-speaking community.


Hashtag #
@name
140 characters
EVALUATION and BUDGET
Experimentation
Segmentation
Analyse
Ajustement SEO
...


AMBIANCE
Full transcript