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Advantech_eMKTG

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by

S. Park

on 27 May 2015

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Transcript of Advantech_eMKTG

Milena Flament
Expanding Our Horizons
Who's who?
Longevity
ADAM 4000 Since 1992!
creating
Separation
Knowing who we are
When all else is equal: Choose the best!
Branding as a Leader
Offices in Ohio and S. California
Think
Different
Marketing Presentation
2015
The company now has about 7,000 employees worldwide.
Social Awareness & Having Fun - Not limited to promoting products only -- i.e. Portwell Video
Elevating The Brand
Worldwide Support in 92 Major Cities spanning 20 countries
One Company, One Brand
Social Media & Partnerships
Improving Content and Mediums.
~Human elements
Consistant Mesage
Google
Next Gen Applications
Improving Relevancy
Evolving
Focus & Goals
Atruistic Enterprise
Select a Market
Intelligent Transition
Advantech Founded in 1983.
Support Snapshot
and opened its US office in San Jose in 1987
Celebrating Over 30 Years in Business (Experience, Innovation, Know-How)
www.advantech.com
Are all Boards Created Equal?
Today...
Utilizing Media
1983-2015
Focus on Strengths
eStore, Services, Added Value, etc.
Complete Solutions
which allows a more effective use of spatial relativity to convey meaning.
And...
Advantech?
Why
Product
Longevity
Specialization
32 Years In Business & Still Going
ManufacturingServices
Diversity in Products and Knowledge
and
What we Offer
zoom
Taking Initiative
Signage
Animated eCatalog
Experiment
Panel PCs
POS
Point Of Contact
"Evangelize
Corporate
Vision"
Synergy
Tablets
Social Media
USA
Support in 2015
Creating Balance
The Disdvantages of Perception
Commercial and Beyond
The Hybrid Era?
Enjoy.
NCG/ISG/ECG:Deborah Lu
Channel/ECG Back-Up: Elizabeth Siu
ACG: Gabrielle Faeldan
DLoG- Sean Park
Tree>>>Forest
Introduce New Segments:
Real People, Real Solutions
Kiosks
Transportation
Energy
Gaming
Cloud
Digital Signage
Long Life Cycle
Medical/Infotainment/IoT
Products that Stand Out
Service Focused eDMs
M2M
Automation
PC/104
Motherboards
Signage Controllers
HMI Panel PCs
Box PCs
Tablets
ISG NCG ECG ACG
Use what works &
Leverage past experiences
Marvel Movies
The World's Industrial/Embedded PC Leader
"Most desired brand with 33% better unaided brand awareness than our nearest competitor."
Regular
Plus
Premium: Advantech
$3.00 $3.00 $3.00
Source: IMS Research
#1 / Premier
Small bookstore Vs. Barnes & Noble
IoT
Looking Ahead...
Guerilla/Creative Marketing
Global Collaboration
Emotional/Personal Elements in Creatives
Initiative/Update Content


NCG/ISG/ECG
& Channel
ACG
Events Team
James Tran & Jason Lam
Art & Design
Webinars
Alounh Manisa & Brian Pham
www.jcew.com
Applying the The Avengers Strategy
Events: James Tran & Jason Lam
Full transcript