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Chinese Calendar Advertising
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Chinese Calendar Advertising
Terms
- nüxing (1920s)
- Funü (Tani Barlow's argument pre nüxing)
- Xin Nüxing (New woman)
- Modeng Gou'er (Modern Girl)
- English incorporation within Chinese texts
Westernization & its impact
The representation of women
&
the struggle for modernism
The Modern Girl
Examples
- China supposedly an independent nation
- However, in the first half of the 20th century
sections of China were under foreign control
- Semicolonialism (Shu-mei Shih, 1996)
- Scientisitc (Dikotter, 1992)
- Cosmopolitanism
Examples in advertising
The search for subjectivity
- expressed the anxieties of modernism
- Represented in two ways: the praying mantis
& the femme fatale
- embodies male fears, such as alienation in a
new urban world
- on some occasions appears seeking love,
something that is rejected by the New
Woman
Selling a lifestyle that improves self image, self absorbed connotation
Caption: Japan, England , France and
Italy are also selling this product.
Caption: the only shopping mall in the city
with brand new building with western style, products are from all over the world and they are fashionable. Ladies are welcome to visit
The New Woman
Questions
Examples in Advertising
- Often associated with leftist and progressive intellectuals
- Represented the positive aspects of modernity.
- Well educated, with an interest in politics
- Presenting the generations of New woman
- Highlights the transformation of a backwards and bourgeois woman into new woman.
Which of the two archetypal women do you think has impacted China the most in today's society?
How do these anxieties of modernity in Republic China compare to those portrayed in Schudson's article about women in America in the early 20th century?
Intellectual representation, featured with literary works
Introduction
Conclusion
historical background
- The Republic era (1911-1949) was a period of
great social change in China.
-It experienced the fall of imperial system and
the founding of the People’s Republic of China.
- Two archetypes were formed in response to modernization: the New Woman and the
Modern Girl (1911-1949)
Republican China going through a modern change between 1911-1949.
Clear political split, with contrasting views on how women’s role in society should progress.
Reflection of underlining anxieties about what the modern china was to bring.