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Point of Emphasis

  • Emphasis- the focal point of the jewelry design that catches the viewer's attention.
  • In jewelry by contrasting it with other areas in size, shape, color or texture.

Movement

  • Movement- path our eyes follow in a particular piece of jewelry.

Create Movement by arranging elements through the use of repetition, rhythm and action.

Repetition

Rhythm

Action

Variety of Elements

Variety uses difference sizes, shapes, and colors

Balance

Balance- distribution of the visual weights of materials, colors, texture and space in jewelry designs.

Symmetrical (Formal) Balance

Proportion

Asymmetrical (Informal) Balance

  • Proportion- the feeling of unity created when all the elements (color, size, amount) in a particular jewelry piece relate well with each other.
  • Proportion is all about the relationship of one part of the design to another or one area to the whole.

Radial Balance

Harmony-how the different elements in a piece of jewelry relate to and complement each other.

Harmony- similar elements throughout the work

Harmony is... Visual Happinesss

Off- Balance

Contrast

  • Contrast -created by using elements that conflict with one another.
  • complementary colors (colors opposing each other on the color wheel)
  • using different directions (horizontal and vertical lines)
  • extremely light and dark values.

Unity

Unity- how the elements in a design work together.

Unity can be created by proximity, grouping like items together in a design and repeating a color, texture or element throughout a design.

Principles of Jewelry Design