Point of Emphasis
- Emphasis- the focal point of the jewelry design that catches the viewer's attention.
- In jewelry by contrasting it with other areas in size, shape, color or texture.
Movement
- Movement- path our eyes follow in a particular piece of jewelry.
Create Movement by arranging elements through the use of repetition, rhythm and action.
Variety of Elements
Variety uses difference sizes, shapes, and colors
Balance
Balance- distribution of the visual weights of materials, colors, texture and space in jewelry designs.
Symmetrical (Formal) Balance
Proportion
Asymmetrical (Informal) Balance
- Proportion- the feeling of unity created when all the elements (color, size, amount) in a particular jewelry piece relate well with each other.
- Proportion is all about the relationship of one part of the design to another or one area to the whole.
Harmony-how the different elements in a piece of jewelry relate to and complement each other.
Harmony- similar elements throughout the work
Harmony is... Visual Happinesss
Contrast
- Contrast -created by using elements that conflict with one another.
- complementary colors (colors opposing each other on the color wheel)
- using different directions (horizontal and vertical lines)
- extremely light and dark values.
Unity
Unity- how the elements in a design work together.
Unity can be created by proximity, grouping like items together in a design and repeating a color, texture or element throughout a design.
Principles of Jewelry Design